SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Ownership Effect in Consumer Responses to Brand Line Stretches
16 references·16 citing·34 second hopsampled
The Ownership Effect in Consumer Responses to Brand Line Stretches (1999)The Ownership Effect in Consumer Response…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsSpecial Possessions and the Expression of Material Values (1994)Special Possessions and the E…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Possessions and the Extended Self (1988)Possessions and the Extended …Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)The impact of virtual reality…Masstige model and measure for brand management (2018)Masstige model and measure fo…Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Reflections on customer-based…Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution (2013)Look at Me! Look at Me! Consp…Human Brands in Sport: Athlete Brand Personality and Identification (2013)Human Brands in Sport: Athlet…The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012)The Double-Edged Sword of For…Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry (2011)Drivers and Outcomes of Brand…Managing the growth tradeoff: Challenges and opportunities in luxury branding (2009)Managing the growth tradeoff:…Modeling the brand extensions' influence on brand image (2008)Modeling the brand extensions…Convergent Products: What Functionalities Add More Value to the Base? (2008)Convergent Products: What Fun…Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008)Beyond fit and attitude: The …Self‐Image Motives and Consumer Behavior: How Sacrosanct Self‐Beliefs Sway Preferences in the Marketplace (2007)Self‐Image Motives and Consum…Consumer Psychology: Categorization, Inferences, Affect, and Persuasion (2005)Consumer Psychology: Categori…Brand trust and brand extension acceptance: the relationship (2005)Brand trust and brand extensi…The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes (2004)The Timing of Repeat Purchase…Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations (2003)Service Equity, Satisfaction,…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 1994Special Possessions and the Expression of Material Values931 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

908 cited

Cited by

  • 2019The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction483 cited
  • 2003Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations473 cited
  • 2008Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions343 cited
  • 2016Reflections on customer-based brand equity: perspectives, progress, and priorities327 cited
  • 2009Managing the growth tradeoff: Challenges and opportunities in luxury branding305 cited
  • 2008Modeling the brand extensions' influence on brand image267 cited
  • 2018Masstige model and measure for brand management247 cited
  • 2013Human Brands in Sport: Athlete Brand Personality and Identification244 cited
  • 2012The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries239 cited
  • 2007Self‐Image Motives and Consumer Behavior: How Sacrosanct Self‐Beliefs Sway Preferences in the Marketplace229 cited
  • 2004The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes229 cited
  • 2013Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution220 cited
  • 2005Consumer Psychology: Categorization, Inferences, Affect, and Persuasion215 cited
  • 2005Brand trust and brand extension acceptance: the relationship212 cited
  • 2011Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry206 cited
  • 2008Convergent Products: What Functionalities Add More Value to the Base?200 cited