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Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success
0 references·16 citing·41 second hop
Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success (2003)Is your loyalty programme really building…Unveiling the emotional edge: how fans’ emotional attachment influences the relationships between fanship, fandom, subjective well-being, and attitudinal loyalty (2025)Unveiling the emotional edge:…The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes (2024)The Relevance of Cognitive an…Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing (2020)Multi-Item Scale Development …A dance of excellence, accessibility, money and national identity: A discourse analysis of the Royal New Zealand Ballet's website (2020)A dance of excellence, access…The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship (2018)The differential effect of co…The moderating role of attachment styles in emotional bonding with service providers (2016)The moderating role of attach…The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team (2015)The tie that blinds? Developi…Investimento percebido, custo de resgate e tipo de recompensa na intenção de adesão a programas de fidelidade (2014)Investimento percebido, custo…Customer‐service firm attachment: what it is and what causes it? (2013)Customer‐service firm attachm…Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them (2012)Identifying The Factors That …Can emotional loyalty training improve workforce retention rates in social care? A case study of four provider organizations in rural Cumbria (2011)Can emotional loyalty trainin…Investigating Resort Loyalty: Impacts of the Family Life Cycle (2010)Investigating Resort Loyalty:…A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty (2008)A Qualitative Analysis of Slo…The importance of rewards in the management of multisponsor loyalty programmes (2007)The importance of rewards in …Strategic Versus Tactical Nature of Sales Promotions (2007)Strategic Versus Tactical Nat…Friends Schemes in Arts Marketing : Developing Relationships in British Provincial Theatres (2005)Friends Schemes in Arts Marke…Do Customer Loyalty Programs Really Work (1997)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The influence of loyalty programme membership on customer purchase behaviour (2008)Attachment and Loss (1969)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Market Segmentation: Conceptual and Methodological Foundations (1997)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes (2012)Synergistic and cannibalization effects in a partnership loyalty program (2021)An Integrative Model Of Organizational Trust (1995)An Integrative Model of Organizational Trust (1995)Whence Consumer Loyalty? (1999)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Testing the Model of Hotel Chain Frequency Program Members' Loyalty Intentions (2012)Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value (2021)Temporal Orientation and Customer Loyalty Programs (2021)Judgment under Uncertainty: Heuristics and Biases (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A distance-running event and life satisfaction: The mediating roles of involvement (2016)Identities in the Sport Workplace: Development of an Instrument to Measure Sport Employee Identification (2018)Antecedents and consequences of emotional attachment to sport teams brands (2022)Exchange and Power in Social Life. (1965)Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships (1992)Exchange and Power in Social Life (2017)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts (2021)A psychological examination of attachment insecurity, loneliness, and fear of missing out as drivers of retail patronage among emerging adults (2023)The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer identification: The missing link between relationship quality and supplier performance (2021)E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism (2021)The role of customer personality in premium banking services (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Banking service quality literature: a bibliometric review and future research agenda (2023)Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities (2023)Joy and excitement in the purchase process: the role of materialism and brand engagement (2024)
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  • 2018The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship57 cited
  • 2015The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team44 cited
  • 2020Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing37 cited
  • 2008A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty36 cited
  • 2016The moderating role of attachment styles in emotional bonding with service providers35 cited
  • 2007The importance of rewards in the management of multisponsor loyalty programmes23 cited
  • 2012Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them18 cited
  • 2013Customer‐service firm attachment: what it is and what causes it?15 cited
  • 2014Investimento percebido, custo de resgate e tipo de recompensa na intenção de adesão a programas de fidelidade15 cited
  • 2010Investigating Resort Loyalty: Impacts of the Family Life Cycle15 cited
  • 2007Strategic Versus Tactical Nature of Sales Promotions14 cited
  • 2025Unveiling the emotional edge: how fans’ emotional attachment influences the relationships between fanship, fandom, subjective well-being, and attitudinal loyalty12 cited
  • 2005Friends Schemes in Arts Marketing : Developing Relationships in British Provincial Theatres

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10 cited
  • 2024The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes8 cited
  • 2020A dance of excellence, accessibility, money and national identity: A discourse analysis of the Royal New Zealand Ballet's website4 cited
  • 2011Can emotional loyalty training improve workforce retention rates in social care? A case study of four provider organizations in rural Cumbria3 cited