References

• 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
• 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
• 1993MARKOR: A Measure of Market Orientation2,353 cited
• 1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance1,969 cited
• 2004Responsive and Proactive Market Orientation and New‐Product Success*1,465 cited
• 1992Developing a market orientation: An organizational strategy perspective1,213 cited
• 2002