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How Brand Names Affect the Demand for Twin Automobiles
10 references·16 citing·45 second hop
How Brand Names Affect the Demand for Twin Automobiles (1998)How Brand Names Affect the Demand for Twi…Branded Variants: A Retail Perspective (1996)Branded Variants: A Retail Pe…Measuring Image Spillovers in Umbrella-Branded Products (1990)Measuring Image Spillovers in…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Trademark Law: An Economic Perspective (1987)Trademark Law: An Economic Pe…Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar (1987)Affect generalization to simi…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Advertising as Information (1974)Advertising as InformationMultilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance (2022)Multilevel optimal distinctiv…Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study (2022)Does celebrity attachment inf…What Affects the Secondhand Value of Smartphones: Evidence from eBay (2018)What Affects the Secondhand V…Determinants of brand performance: the role of internal branding (2018)Determinants of brand perform…A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet? (2016)A Bigger Slice of the Multich…Failing to Choose the Best Price: Theory, Evidence, and Policy (2015)Failing to Choose the Best Pr…Management Practices, Relational Contracts, and the Decline of General Motors (2014)Management Practices, Relatio…Management Practices, Relational Contracts, and the Decline of General Motors (2014)Management Practices, Relatio…The Impact of Brand Quality on Shareholder Wealth (2011)The Impact of Brand Quality o…Social comparison among competing firms (2011)Social comparison among compe…A reputational approach examining publics' attributions on corporate social responsibility motives (2011)A reputational approach exami…Measuring Brand Value in an Equilibrium Framework (2008)Measuring Brand Value in an E…Distribution Intensity and New Car Choice (2008)Distribution Intensity and Ne…The importance of brand in the industrial purchase decision: a case study of the UK tractor market (2007)The importance of brand in th…Understanding brand and dealer retention in the new car market: The moderating role of brand tier (2006)Understanding brand and deale…The shielding effects of brand image against lower quality countries-of-origin in global manufacturing (2003)The shielding effects of bran…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Brand franchise extension: New product benefits from existing Brand Names (1981)Positioning: The Battle for Your Mind (1981)Brand equity: Snark or boojum? (1993)How to Brand Nations, Cities and Destinations (2009)Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products (2015)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)On the Strategic Stability of Equilibria (1986)Agglomeration effects and performance: a test of the Texas lodging industry (2001)The effects of brand credibility on customer loyalty (2007)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures? (2013)Parasocial relationship effects on customer equity in the social media context (2016)The influence of social media marketing activities on customer loyalty (2018)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)What is beautiful is good. (1972)Family resemblances: Studies in the internal structure of categories (1975)Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability (2000)Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations (2005)Provenance associations as core values of place umbrella brands (2008)Advances in Consumer Research (2025)An Introduction to the Law and Economics of Intellectual Property (1991)Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions (1993)A Philosophy of Intellectual Property (2016)
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References

  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1974Advertising as Information3,430 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1987Trademark Law: An Economic Perspective508 cited
  • 1990Measuring Image Spillovers in Umbrella-Branded Products262 cited
  • 1987Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar165 cited
  • 1996Branded Variants: A Retail Perspective161 cited

Cited by

  • 2006Understanding brand and dealer retention in the new car market: The moderating role of brand tier183 cited
  • 2011The Impact of Brand Quality on Shareholder Wealth151 cited
  • 2008Measuring Brand Value in an Equilibrium Framework109 cited
  • 2015Failing to Choose the Best Price: Theory, Evidence, and Policy106 cited
  • 2016A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?

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104 cited
  • 2007The importance of brand in the industrial purchase decision: a case study of the UK tractor market102 cited
  • 2014Management Practices, Relational Contracts, and the Decline of General Motors97 cited
  • 2018Determinants of brand performance: the role of internal branding94 cited
  • 2003The shielding effects of brand image against lower quality countries-of-origin in global manufacturing91 cited
  • 2014Management Practices, Relational Contracts, and the Decline of General Motors88 cited
  • 2008Distribution Intensity and New Car Choice82 cited
  • 2018What Affects the Secondhand Value of Smartphones: Evidence from eBay73 cited
  • 2011Social comparison among competing firms69 cited
  • 2011A reputational approach examining publics' attributions on corporate social responsibility motives68 cited
  • 2022Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study67 cited
  • 2022Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance64 cited