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Integrating QFD, AHP and Benchmarking in Strategic Marketing
7 references·16 citing·43 second hop
Integrating QFD, AHP and Benchmarking in Strategic Marketing (1994)Integrating QFD, AHP and Benchmarking in …Quality function deployment (2012)Quality function deploymentMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …The House of Quality (1988)The House of QualityThe Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessOptimization by the Analytic Hierarchy Process (1979)Optimization by the Analytic …Use of ANP weighted crisp and fuzzy QFD for product development (2014)Use of ANP weighted crisp and…Assessing the walkability of pedestrian environment under the transit-oriented development (2012)Assessing the walkability of …Multidimensional assessment of organizational performance: Integrating BSC and AHP (2011)Multidimensional assessment o…Quality function deployment and its extensions (2010)Quality function deployment a…An integrated approach for rating engineering characteristics’ final importance in product-service system development (2010)An integrated approach for ra…An integrated method of rough set, Kano’s model and AHP for rating customer requirements’ final importance (2008)An integrated method of rough…Prioritization of key performance indicators (2007)Prioritization of key perform…Quality function deployment implementation based on analytic network process with linguistic data: An application in automotive industry (2005)Quality function deployment i…Fuzzy multiple objective programming framework to prioritize design requirements in quality function deployment (2004)Fuzzy multiple objective prog…A review of literature on benchmarking (2003)A review of literature on ben…A methodology for selection problems with multiple, conflicting objectives and both qualitative and quantitative criteria (2003)A methodology for selection p…Modelling risk and uncertainty with the analytic hierarchy process (2002)Modelling risk and uncertaint…Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)Instituting the Marketing Con…An intelligent information framework relating customer requirements and product characteristics (2001)An intelligent information fr…Multicriteria inventory classification using a genetic algorithm (1998)Multicriteria inventory class…A framework for benchmarking in the public sector (1998)A framework for benchmarking …A scaling method for priorities in hierarchical structures (1977)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Measuring retail supply chain performance (2015)Fuzzy AHP as a tool for prioritization of key performance indicators (2018)Bibliometric analysis of renewable energy types using key performance indicators and multicriteria decision models (2021)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Benchmarking: the search for industry best practices that lead to superior performance (1989)The performance measurement manifesto. (1991)The Benchmarking Book (1992)Environmental performance, indicators and measurement uncertainty in EMS context: a case study (2007)A review on benchmarking of supply chain performance measures (2008)Best practices in system dynamics modeling (2013)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)Trust: The Social Virtues and the Creation of Prosperity (1996)Conflict Management and Innovation Performance: An Integrated Contingency Perspective (2006)Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures (2010)Success Patterns of Exploratory and Exploitative Innovation (2013)The Concept of the Marketing Mix (1964)A Generic Concept of Marketing (1972)Advertising and Promotion Management (1987)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)A Framework for Conceptual Contributions in Marketing (2011)The outranking approach and the foundations of electre methods (1991)Tentative guidelines to help choosing an appropriate MCDA method (1998)STATE OF ART SURVEYS OF OVERVIEWS ON MCDM/MADM METHODS (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)The analytic hierarchy process—what it is and how it is used (1987)Applications of the extent analysis method on fuzzy AHP (1996)Analytic hierarchy process: An overview of applications (2004)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment (1998)The Theory and Practice of Online Learning (2008)
this work references cited by second hop

References

  • 1985The Analytic Hierarchy Process15,357 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1979Optimization by the Analytic Hierarchy Process4,520 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1988The House of Quality2,266 cited
  • 2012Quality function deployment1,105 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited

Cited by

  • 2003A review of literature on benchmarking265 cited
  • 2001Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture265 cited
  • 2007Prioritization of key performance indicators245 cited
  • 1998Multicriteria inventory classification using a genetic algorithm237 cited
  • 2011Multidimensional assessment of organizational performance: Integrating BSC and AHP172 cited
  • 2004Fuzzy multiple objective programming framework to prioritize design requirements in quality function deployment161 cited
  • 2003A methodology for selection problems with multiple, conflicting objectives and both qualitative and quantitative criteria146 cited
  • 2002Modelling risk and uncertainty with the analytic hierarchy process

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145 cited
  • 2014Use of ANP weighted crisp and fuzzy QFD for product development144 cited
  • 2008An integrated method of rough set, Kano’s model and AHP for rating customer requirements’ final importance137 cited
  • 2010An integrated approach for rating engineering characteristics’ final importance in product-service system development120 cited
  • 1998A framework for benchmarking in the public sector119 cited
  • 2001An intelligent information framework relating customer requirements and product characteristics117 cited
  • 2012Assessing the walkability of pedestrian environment under the transit-oriented development115 cited
  • 2005Quality function deployment implementation based on analytic network process with linguistic data: An application in automotive industry115 cited
  • 2010Quality function deployment and its extensions115 cited