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MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI?
8 references·2 citing·37 second hop
MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI? (2008)MARKETING PRACTICES OF PROFESSIONAL ENGIN…Enhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…Marketing - An Introduction (2006)Marketing - An IntroductionMarketing: An Introduction (2004)Marketing: An IntroductionMarketing orientation in construction firms: evidence from Turkish contractors (2004)Marketing orientation in cons…Dictionary of marketing terms (1995)Dictionary of marketing termsEffective marketing for professional services. (1985)Effective marketing for profe…Toward a theory of professional service marketing (1978)Toward a theory of profession…Marketing Professional Services (1977)Marketing Professional Servic…Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy (2020)Exploring some marketing prac…Effective marketing strategies and the Nigerian construction professionals (2011)Effective marketing strategie…Management—Tasks, responsibilities, practices (1974)Management. Tasks, Responsibilities, Practices. (1975)The Marketing Imagination (1983)Construction Marketing: Developing a Reference Framework (2017)The marketing of professional services (1972)Breaking Free from Product Marketing (1977)Basic Marketing: A Managerial Approach (1978)Measurement of productivity of professional services (1999)What is a professional service? A conceptual review and bi‐national investigation (2000)Measuring business-to-business professional service quality and its consequences (2004)Problems and Strategies in Services Marketing (1985)Analysis of factors influencing project cost estimating practice (2000)Marketing: An Introduction (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)A Short, Reliable Measure of Subjective Knowledge (1999)The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)Stress: Appraisal and Coping (2013)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Evolving to a New Dominant Logic for Marketing (2003)The employer brand (1996)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The WOW factor: Creating value through win-back offers to reacquire lost customers (2006)Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS (2011)Green Buyer Behavior: Evidence from Asia Consumers (2013)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)An integrative framework linking brand associations and brand loyalty in professional sports (2007)Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving (2012)Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector (2015)DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES (1988)Implementation Characteristics of Organizational Innovations (1988)Message strategy by product-class type: A matching model (1996)
this work references cited by second hop

References

  • 1995Dictionary of marketing terms494 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 1977Marketing Professional Services328 cited
  • 2006Marketing - An Introduction266 cited
  • 2004Marketing: An Introduction196 cited
  • 1985Effective marketing for professional services.148 cited
  • 1978Toward a theory of professional service marketing130 cited
  • 2004Marketing orientation in construction firms: evidence from Turkish contractors34 cited

Cited by

  • 2011Effective marketing strategies and the Nigerian construction professionals11 cited
  • 2020Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy10 cited

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