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Lessons for successful BOP marketing from Caracas' slums
8 references·16 citing·36 second hop
Lessons for successful BOP marketing from Caracas' slums (2008)Lessons for successful BOP marketing from…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…Business Solutions for the Global Poor: Creating Social and Economic Value (2007)Business Solutions for the Gl…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Case Study Research (2004)Case Study ResearchRethinking Marketing Programs for Emerging Markets (2002)Rethinking Marketing Programs…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…Marketing and Economic Development (1958)Marketing and Economic Develo…A systematic literature review on network marketing: What do we know and where should we be heading? (2023)A systematic literature revie…Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique (2022)Assessing the attractiveness …Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda (2021)Creating Social Value for the…Key guidelines for designing integrated solutions to support development of marginalised societies (2019)Key guidelines for designing …Constrained purchase decision-making process at the base of the pyramid (2019)Constrained purchase decision…An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces (2019)An Empirical Comparison of Co…Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties (2018)Supporting product innovative…Network ties and survival (2017)Network ties and survivalCross-country differences in private-label success: An exploratory approach (2017)Cross-country differences in …Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs (2016)Determinants of the growth as…Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case (2015)Wealth and health at the Base…Benefits of Cross‐sector Partnerships in Markets at the Base of the Pyramid (2013)Benefits of Cross‐sector Part…Open Global Innovation Networks as Enablers of Frugal Innovation: Propositions Based on Evidence from India (2012)Open Global Innovation Networ…Market formation in subsistence contexts: a study of informal waste trade practices in Tanzania and Brazil (2012)Market formation in subsisten…Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2011)Market entry of multinational…Business Strategy at the Base of the Pyramid (2011)Business Strategy at the Base…The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Theory Building From Cases: Opportunities And Challenges (2007)Sustainable supply chain models for base of the pyramid (2016)Institutional voids and firms' resource commitment in emerging markets: A review and future research agenda (2020)Advancing societal grand challenge research at the interface of entrepreneurship and international business: A review and research agenda (2022)Reinventing strategies for emerging markets: beyond the transnational model (2004)Strategy Research in Emerging Economies: Challenging the Conventional Wisdom* (2005)The fortune at the bottom of the pyramid (2005)An institution-based view of international business strategy: a focus on emerging economies (2008)The fortune at the bottom of the pyramid (2010)Serving the world's poor, profitably. (2002)Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Entrepreneurship as a solution to poverty (2013)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Using thematic analysis in psychology (2006)Reflecting on theory development in sustainable supply chain management (2021)Sustainable Business Model Innovation: An Umbrella Review (2021)Community Inclusion under Systemic Inequality: How For‐Profit Businesses Pursue Social Purpose (2023)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Marketing's Evolving Identity: Defining Our Future (2007)Reinventing Marketing to Manage the Environmental Imperative (2011)Service-Dominant Logic: Premises, Perspectives, Possibilities (2014)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)Corporate Social Responsibility in Developing Countries (2009)Mindful consumption: a customer-centric approach to sustainability (2010)Collaborative Value Creation (2012)
this work references cited by second hop

References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 2017The Discovery of Grounded Theory25,772 cited
  • 2004Case Study Research15,455 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2002Rethinking Marketing Programs for Emerging Markets275 cited
  • 1958Marketing and Economic Development268 cited
  • 2007Business Solutions for the Global Poor: Creating Social and Economic Value187 cited

Cited by

  • 2011Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective128 cited
  • 2021Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda89 cited
  • 2011Business Strategy at the Base of the Pyramid88 cited
  • 2022Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique80 cited
  • 2013Benefits of Cross‐sector Partnerships in Markets at the Base of the Pyramid76 cited
  • 2012Market formation in subsistence contexts: a study of informal waste trade practices in Tanzania and Brazil53 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2019Key guidelines for designing integrated solutions to support development of marginalised societies48 cited
  • 2019An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces46 cited
  • 2019Constrained purchase decision-making process at the base of the pyramid44 cited
  • 2016Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs41 cited
  • 2012Open Global Innovation Networks as Enablers of Frugal Innovation: Propositions Based on Evidence from India38 cited
  • 2017Network ties and survival38 cited
  • 2018Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties37 cited
  • 2023A systematic literature review on network marketing: What do we know and where should we be heading?37 cited
  • 2017Cross-country differences in private-label success: An exploratory approach35 cited
  • 2015Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case33 cited