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Let them do the work: a participatory place branding approach
16 references·4 citing·41 second hop
Let them do the work: a participatory place branding approach (2014)Let them do the work: a participatory pla…My place is not your place – different place brand knowledge by different target groups (2013)My place is not your place – …My city – my brand: the different roles of residents in place branding (2013)My city – my brand: the diffe…From “necessary evil” to necessity: stakeholders' involvement in place branding (2012)From “necessary evil” to nece…The selective nature of place branding and the layering of spatial identities (2011)The selective nature of place…Putting city branding into practice (2011)Putting city branding into pr…Measuring success in place marketing and branding (2011)Measuring success in place ma…How to catch a city? The concept and measurement of place brands (2011)How to catch a city? The conc…Antecedents of residents' city brand attitudes (2008)Antecedents of residents' cit…Involving Stakeholders in Developing Corporate Brands: the Communication Dimension (2007)Involving Stakeholders in Dev…The New Governance: Practices and Processes for Stakeholder and Citizen Participation in the Work of Government (2005)The New Governance: Practices…CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)CITY BRANDING: AN EFFECTIVE A…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Relational network brands: Towards a conceptual model of place brands (2004)Relational network brands: To…City Marketing: Towards an integrated approach (2003)City Marketing: Towards an in…Putting the Balanced Scorecard to Work (1998)Putting the Balanced Scorecar…Selling the City: Marketing Approaches in Public Sector Urban Planning (1990)Selling the City: Marketing A…Losing and restoring a place's identity: an historical analysis of Colchester's place brand through the lens of the useable past (2025)Losing and restoring a place'…Beyond the world-class façade: place branding, neoliberalism, and the politics of urban development in Johannesburg (2025)Beyond the world-class façade…What’s in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication (2021)What’s in a Place? The Contri…Participatory place management in the age of shrinkage (2018)Participatory place managemen…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior (2014)Questioning a “one size fits all” city brand (2017)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2013)Brand Community (2001)Building Brand Community (2002)Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Creative Tourism Development Models towards Sustainable and Regenerative Tourism (2020)Evolving to a New Dominant Logic for Marketing (2003)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)The evolving brand logic: a service-dominant logic perspective (2009)Content, context and co-creation (2014)City branding research and practice: An integrative review (2016)Building Strong Brands (1995)Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)The new strategic brand management: creating and sustaining brand equity long term (2005)The role of internal branding in the delivery of employee brand promise (2007)The Role of Leaders in Internal Marketing (2009)Collaborating: Finding Common Ground for Multiparty Problems (1990)Democracy and disagreement (1997)Understanding Governance: Policy Networks, Governance, Reflexivity and Accountability (1997)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)Wicked Problems (2013)Varieties of Participation in Public Services: The Who, When, and What of Coproduction (2017)Managing Brand Equity (1991)Destination in a country image context (2008)‘Building Strong Brands’ (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Sense of Place (2013)The dynamics of place brands (2013)Performance measurement system design (1995)Management control systems and strategy: A critical review (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)City branding: An effective assertion of identity or a transitory marketing trick? (2006)Place marketing: how did we get here and where are we going? (2008)
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References

  • 1998Putting the Balanced Scorecard to Work2,180 cited
  • 2005The New Governance: Practices and Processes for Stakeholder and Citizen Participation in the Work of Government962 cited
  • 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?771 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2013My city – my brand: the different roles of residents in place branding591 cited
  • 1990Selling the City: Marketing Approaches in Public Sector Urban Planning447 cited
  • 2012From “necessary evil” to necessity: stakeholders' involvement in place branding389 cited
  • 2008Antecedents of residents' city brand attitudes288 cited
  • 2011How to catch a city? The concept and measurement of place brands242 cited
  • 2007Involving Stakeholders in Developing Corporate Brands: the Communication Dimension219 cited
  • 2011The selective nature of place branding and the layering of spatial identities211 cited
  • 2011Measuring success in place marketing and branding208 cited
  • 2003City Marketing: Towards an integrated approach204 cited
  • 2011Putting city branding into practice

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198 cited
  • 2013My place is not your place – different place brand knowledge by different target groups195 cited
  • Cited by

    • 2018Participatory place management in the age of shrinkage5 cited
    • 2025Losing and restoring a place's identity: an historical analysis of Colchester's place brand through the lens of the useable past4 cited
    • 2025Beyond the world-class façade: place branding, neoliberalism, and the politics of urban development in Johannesburg4 cited
    • 2021What’s in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication1 cited