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Factors influencing the price premiums that consumers pay for national brands over store brands

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References

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1993When Do Private Labels Succeed549 cited
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Cited by

2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation474 cited
2006Private label brand image: its relationship with store image and national brand254 cited
2007Consumer characteristics and demand for store brands211 cited

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2015Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium *191 cited

2008Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status190 cited

2013The effect of strategic orientations on business performance in SMEs185 cited

2007Customers' willingness to purchase new store brands162 cited

2010Store brand and national brand promotion attitudes antecedents136 cited

2021The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments122 cited

2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited

2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited

2015The effect of perceived risk dimensions on purchase intention110 cited

2003The effects of expert quality evaluations versus brand name on price premiums110 cited

2014Relationship marketing management: Its importance in private label extension97 cited

2012The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa95 cited

2011Analyzing the intensity of private label competition across retailers86 cited