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Corporate intelligence and transformational marketing in the age of the Internet
16 references·2 citing·44 second hop
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(1998)The four faces of mass custom…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Changes in the theory of interorganizational relations in marketing: Toward a network paradigm (1997)Changes in the theory of inte…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The fifth discipline, the art and practice of the learning organization (1991)The fifth discipline, the art…Strategic planning for information systems (1990)Strategic planning for inform…Strategic Market Management (1984)Strategic Market ManagementInternet Marketing Usage by Small Indian Entrepreneurs: An Exploratory Study of Punjab (2012)Internet Marketing Usage by S…Vertically integrated organisational marketing systems: a partnership approach for retailing organisations (2006)Vertically integrated organis…Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. 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this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1991The fifth discipline, the art and practice of the learning organization20,050 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited
  • 2000The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment2,603 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
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  • 1990Strategic planning for information systems1,204 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 1998The four faces of mass customization.944 cited
  • 1997Changes in the theory of interorganizational relations in marketing: Toward a network paradigm

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747 cited
  • 2011Total Relationship Marketing728 cited
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    • 2006Vertically integrated organisational marketing systems: a partnership approach for retailing organisations16 cited
    • 2012Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory Study of Punjab11 cited