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Brand Congruence in Interpersonal Relations: A Social Network Analysis
14 references·16 citing·41 second hop
Brand Congruence in Interpersonal Relations: A Social Network Analysis (1984)Brand Congruence in Interpersonal Relatio…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…Behavioral Intention Formation: The Interdependency of Attitudinal and Social Influence Variables (1982)Behavioral Intention Formatio…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Attitudes, intentions, and behavior: A test of some key hypotheses. (1981)Attitudes, intentions, and be…An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures (1981)An examination of the Fishbei…Models of Network Structure (1980)Models of Network StructureStudents and Housewives: Differences in Susceptibility to Reference Group Influence (1977)Students and Housewives: Diff…Social Comparison and Informal Group Influence (1976)Social Comparison and Informa…Informational and Normative Social Influence in Buyer Behavior (1975)Informational and Normative S…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Innovative Behavior and Communication (1972)Innovative Behavior and Commu…EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS (1961)EFFECTS OF GROUP PRESSURE UPO…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty (2020)The effects of trust and peer…Consumers’ self-congruence with a “Liked” brand (2017)Consumers’ self-congruence wi…The role of embeddedness for resource integration (2015)The role of embeddedness for …The Influence of Social Media Intensity and EWOM on Conspicuous Consumption (2014)The Influence of Social Media…Examining the antecedents of persuasive eWOM messages in social media (2014)Examining the antecedents of …Competitive contagion in networks (2014)Competitive contagion in netw…How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth (2013)How Males and Females Differ …Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion (2010)Commentary—Identifying Social…The role of network centrality in the flow of consumer influence (2009)The role of network centralit…Consumers’ Reliance on Product Information and Recommendations Found in UGC (2008)Consumers’ Reliance on Produc…Measuring the value of electronic word of mouth and its impact in consumer communities (2007)Measuring the value of electr…Simulating Market Dynamics: Interactions between Consumer Psychology and Social Networks (2003)Simulating Market Dynamics: I…Changing faces: cosmetics opinion leadership among women in the new Hungary (2002)Changing faces: cosmetics opi…A nonconscious processing explanation of consumer response to product design (1999)A nonconscious processing exp…The effect of network structure in industrial diffusion processes (1992)The effect of network structu…Sociocognitive Analysis of Group Decision Making among Consumers (1990)Sociocognitive Analysis of Gr…Statistical principles in experimental design. 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this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
  • 1961EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS2,637 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1975Informational and Normative Social Influence in Buyer Behavior967 cited
  • 1981Attitudes, intentions, and behavior: A test of some key hypotheses.924 cited
  • 1980Models of Network Structure812 cited
  • 1977Students and Housewives: Differences in Susceptibility to Reference Group Influence746 cited
  • 1983Consumer Behavior: Implications for Marketing Strategy664 cited
  • 1972Innovative Behavior and Communication590 cited
  • 1976Social Comparison and Informal Group Influence231 cited
  • 1982Behavioral Intention Formation: The Interdependency of Attitudinal and Social Influence Variables228 cited
  • 1981An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures220 cited

Cited by

  • 2008Consumers’ Reliance on Product Information and Recommendations Found in UGC

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364 cited
  • 2007Measuring the value of electronic word of mouth and its impact in consumer communities330 cited
  • 2014Examining the antecedents of persuasive eWOM messages in social media314 cited
  • 2010Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion205 cited
  • 2014The Influence of Social Media Intensity and EWOM on Conspicuous Consumption179 cited
  • 2013How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth169 cited
  • 1990Sociocognitive Analysis of Group Decision Making among Consumers156 cited
  • 2017Consumers’ self-congruence with a “Liked” brand138 cited
  • 2009The role of network centrality in the flow of consumer influence133 cited
  • 2020The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty127 cited
  • 2003Simulating Market Dynamics: Interactions between Consumer Psychology and Social Networks107 cited
  • 1992The effect of network structure in industrial diffusion processes106 cited
  • 1999A nonconscious processing explanation of consumer response to product design102 cited
  • 2014Competitive contagion in networks101 cited
  • 2015The role of embeddedness for resource integration92 cited
  • 2002Changing faces: cosmetics opinion leadership among women in the new Hungary85 cited