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Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States
16 references·7 citing·45 second hop
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this work references cited by second hop

References

  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 1961Emotion and Meaning in Music1,957 cited
  • 1980The Act of Reading1,603 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,459 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • 1990Music, Mood, and Marketing746 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 1978The act of reading460 cited
  • 1983Advertising and consumer psychology439 cited
  • 1994The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research374 cited
  • 1986On Method in Consumer Research: A Critical Relativist Perspective283 cited
  • 1957Emotion and Meaning in Music278 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1990Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising236 cited
  • Cited by

    • 2014That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes136 cited
    • 2013White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States71 cited
    • 2005Emotional or informative? Creative or boring?47 cited
    • 2004Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s45 cited
    • 2009Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products40 cited
    • 2013Music in television advertising and other persuasive media38 cited
    • 2000Contributions affective et symbolique de la musique publicitaire : Une étude empirique15 cited