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Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity
16 references·11 citing·31 second hop
Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity (1989)Advertising in Consumer Goods Industries:…Profits in the Long Run (1986)Profits in the Long RunTobin's q, Unionization, and the Concentration-Profits Relationship (1984)Tobin's q, Unionization, and …Advertising and Entry Deterrence: An Exploratory Model (1983)Advertising and Entry Deterre…The effect of advertising on competition: a survey (1979)The effect of advertising on …A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Advertising, Competition and …Advertising and Cigarettes (1976)Advertising and CigarettesAdvertising as Information (1974)Advertising as InformationAdvertising and Market Power (1974)Advertising and Market PowerIndustry Structure, Market Rivalry, and Public Policy (1973)Industry Structure, Market Ri…The economics of advertising (1972)The economics of advertisingInformation and Consumer Behavior (1970)Information and Consumer Beha…Growth Theory: An Exposition. (1970)Growth Theory: An Exposition.The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Do Brand Advertising Spillovers Matter? (2014)Do Brand Advertising Spillove…What If There Were Three? Audit Pricing within the B ig 4 and the P ricewaterhouse C oopers' Premium in the A ustralian Audit Market (2013)What If There Were Three? Aud…Sales and Advertising Expenditure for Interwar American Department Stores (2011)Sales and Advertising Expendi…Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002) (2006)Investigating sales and adver…Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs (2005)Beer Advertising and Marketin…Advertising, quality and sales (2002)Advertising, quality and salesExpert practitioners' views on roles of brands: implications for marketing communications (1998)Expert practitioners' views o…The length of the effect of aggregate advertising on aggregate consumption (1995)The length of the effect of a…Derived demand for advertising messages and substitutability among the media (1993)Derived demand for advertisin…COMPETITION AND THE CIGARETTE TV ADVERTISING BAN (1991)COMPETITION AND THE CIGARETTE…The fleeting effect of advertising (1990)The fleeting effect of advert…Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Marketing Management: Analysis, Planning and Control (1973)The Role of Market Forces in Assuring Contractual Performance (1981)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Rolling the ‘DICE’: an optimal transition path for controlling greenhouse gases (1993)Technological Change and the Environment (2000)ECONOMETRICS FOR GRUMBLERS: A NEW LOOK AT THE LITERATURE ON CROSS-COUNTRY GROWTH EMPIRICS (2010)Chapter 16 Inter-industry studies of structure and performance (1989)Determinants of profitability in European manufacturing and services: evidence from a dynamic panel model (2005)Schumpeter's ghost: Is hypercompetition making the best of times shorter? (2005)Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition (1982)Technological Opportunity and Spillovers of R&D: Evidence from Firms' Patents, Profits and Market Value (1986)How much does industry matter? (1991)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Franchising: Firms, Markets, and Intangible Assets (1976)The Contributions of Industrial Organization To Strategic Management, (1981)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)
this work references cited by second hop

References

  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1973Industry Structure, Market Rivalry, and Public Policy2,389 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1970Growth Theory: An Exposition.658 cited
  • 1986Profits in the Long Run595 cited
  • 1978A Model of Advertising and Product Quality437 cited
  • 1972The economics of advertising389 cited
  • 1974Advertising and Market Power318 cited
  • 1979The effect of advertising on competition: a survey310 cited
  • 1984Tobin's q, Unionization, and the Concentration-Profits Relationship274 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1983Advertising and Entry Deterrence: An Exploratory Model198 cited
  • 1976Advertising and Cigarettes174 cited

Cited by

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  • 1991COMPETITION AND THE CIGARETTE TV ADVERTISING BAN90 cited
  • 2005Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs39 cited
  • 1990The fleeting effect of advertising36 cited
  • 1993Derived demand for advertising messages and substitutability among the media21 cited
  • 1998Expert practitioners' views on roles of brands: implications for marketing communications20 cited
  • 2013What If There Were Three? Audit Pricing within the B ig 4 and the P ricewaterhouse C oopers' Premium in the A ustralian Audit Market18 cited
  • 1995The length of the effect of aggregate advertising on aggregate consumption12 cited
  • 2002Advertising, quality and sales11 cited
  • 2011Sales and Advertising Expenditure for Interwar American Department Stores9 cited
  • 2006Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002)9 cited
  • 2014Do Brand Advertising Spillovers Matter?8 cited