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Does Winning Advertising Awards Pay?: The Australian Experience
5 references·8 citing·44 second hop
Does Winning Advertising Awards Pay?: The Australian Experience (1995)Does Winning Advertising Awards Pay?: The…Global Marketing Strategies (1991)Global Marketing StrategiesEconometric Models and Economic Forecasts (1990)Econometric Models and Econom…Pooled Time Series Analysis (1989)Pooled Time Series AnalysisDeveloping an Advertising Agency-Client Relationship (1986)Developing an Advertising Age…Signals of Vulnerability in Agency-Client Relations (1980)Signals of Vulnerability in A…Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements (2018)Judgments of Highly Creative …Creativity identity in Colombia: the advertising creatives’ perspective (2017)Creativity identity in Colomb…Level of Creativity and Attitudes Toward an Advertisement (2015)Level of Creativity and Attit…Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies (2015)Do Marketing Clients Really G…What Makes Win, Place, or Show? (2013)What Makes Win, Place, or Sho…An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan (2011)An Empirical Investigation of…Client and agency mental models in evaluating advertising (2005)Client and agency mental mode…A comparison of media factors that influence the effectiveness of direct response television advertising (1997)A comparison of media factors…Mail and Telephone Surveys (1979)Designing Research for Application (1981)Advertising communications & promotion management (1997)Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals (2018)Advertising Media Planning (1976)Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad? (1995)The Shape of the Advertising Response Function (1999)The effectiveness of direct response radio commercials (2000)Television Advertising and Online Shopping (2015)How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market (2022)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Case Study Research: Design and Methods (1984)Research methods for business: A skill building approach (1993)The Power of Creative Advertising and Consumers’ Perceived Risk (2014)The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam (2015)Advertising creativity and its effects: a meta-analysis of the moderating role of modality (2022)ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY. (1996)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Standard Definition of Creativity (2012)How Rhetoric Theory Informs the Creative Advertising Development Process (2018)Impairment effects of creative ads on brand recall for other ads (2019)Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns (2021)European Journal of Marketing (1991)Maintaining Client Commitment in Advertising Agency–Client Relationships (1997)Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships (2007)Executive Departures Without Client Losses: The Role of Multiplex Ties in Exchange Partner Retention (2013)The associative basis of the creative process. (1962)Judgment under Uncertainty (1982)Grounded theory research: Procedures, canons, and evaluative criteria (1990)CREATIVITY AND INNOVATION: STATE OF THE ART AND FUTURE PERSPECTIVES FOR RESEARCH (2016)Marketing’s forthcoming Age of imagination (2016)The Organizational Ethics of Advertising: Corporate and Agency Views (1981)The Marketing Imagination (1983)Key account management at company and individual levels in business‐to‐business relationships (2001)The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships (2012)ROLE STRESSORS, MOOD SPILLOVER, AND PERCEPTIONS OF WORK-FAMILY CONFLICT IN EMPLOYED PARENTS. (1994)Sometimes You Just Have to Leave: Domestic Threats and Forced Migration, 1964-1989 (2003)The decline of the death penalty and the discovery of innocence (2008)Identifying Spatial Segments in International Markets (2002)International risk perceptions and mode of entry: a case study of Malaysian multinational firms (2002)Managerial perceptions of political risk in international projects (2007)The Influence of Top Management Team Heterogeneity on Firms' Competitive Moves (1996)The analysis of household surveys (1997)Veto Players. How Political Institutions Work (2003)
this work references cited by second hop

References

  • 1990Econometric Models and Economic Forecasts4,945 cited
  • 1989Pooled Time Series Analysis465 cited
  • 1991Global Marketing Strategies155 cited
  • 1980Signals of Vulnerability in Agency-Client Relations113 cited
  • 1986Developing an Advertising Agency-Client Relationship77 cited

Cited by

  • 2015Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies29 cited
  • 2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan26 cited
  • 2013What Makes Win, Place, or Show?25 cited
  • 2005Client and agency mental models in evaluating advertising23 cited
  • 1997A comparison of media factors that influence the effectiveness of direct response television advertising19 cited
  • 2017Creativity identity in Colombia: the advertising creatives’ perspective16 cited
  • 2015Level of Creativity and Attitudes Toward an Advertisement12 cited
  • 2018Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements8 cited

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