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Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?
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Insights into Consumer Preference of Foreign Brand Names: Reality or Myth? (2014)Insights into Consumer Preference of Fore…Interpreting Qualitative Data (2024)Interpreting Qualitative DataQualitative data analysis for applied policy research (2010)Qualitative data analysis for…Analyzing Qualitative Data (2007)Analyzing Qualitative DataUnderstanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Qualitative data analysis for applied policy research (2002)Qualitative data analysis for…Analyzing Qualitative Data (2002)Analyzing Qualitative DataStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Building Strong Brands (1997)Building Strong BrandsBuilding Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYConsumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Principles of Marketing (1972)Principles of MarketingSocial Research Ethics (1982)Scoping studies: towards a methodological framework (2005)Reflecting on reflexive thematic analysis (2019)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An array of qualitative data analysis tools: A call for data analysis triangulation. (2007)Gender: An Intersectionality Perspective (2008)The qualitative research interview (2011)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)Thematic Analysis (2022)A Practical Iterative Framework for Qualitative Data Analysis (2009)Comparison of Quantitative and Qualitative Research Traditions: epistemological, theoretical, and methodological differences (2013)Using Qualitative Evidence in Decision Making for Health and Social Interventions: An Approach to Assess Confidence in Findings from Qualitative Evidence Syntheses (GRADE-CERQual) (2015)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1972Principles of Marketing5,598 cited
  • 2002Qualitative data analysis for applied policy research4,965 cited
  • 2010Qualitative data analysis for applied policy research4,896 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2007Analyzing Qualitative Data4,554 cited
  • 1995Building Strong Brands4,440 cited
  • 1991Managing Brand Equity3,818 cited
  • 2024Interpreting Qualitative Data3,569 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 1986Strategic Brand Concept-Image Management2,203 cited
  • 2002Analyzing Qualitative Data1,505 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,099 cited
  • 1997Building Strong Brands799 cited

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