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Consumer attitudes to utility products: a consumer behaviour perspective
8 references·7 citing·47 second hop
Consumer attitudes to utility products: a consumer behaviour perspective (2002)Consumer attitudes to utility products: a…Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Customer Satisfaction: A Meta…Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Customer Satisfaction: A Meta…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Retail Marketing Management (1999)Retail Marketing ManagementAn exploration of customer exit in retail banking (1998)An exploration of customer ex…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Consumer decision processes : marketing and advertising implications (1966)Consumer decision processes :…‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ (2023)‘The persuasion effects of vi…Segmentation of collaborative consumption consumers: Social identity theory perspective (2022)Segmentation of collaborative…Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market (2017)Branding Instead of Product I…Changing behaviour through business-nonprofit collaboration? 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this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence2,000 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence593 cited
  • 1966Consumer decision processes : marketing and advertising implications308 cited
  • 1998An exploration of customer exit in retail banking170 cited
  • 1999Retail Marketing Management156 cited

Cited by

  • 2023‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’158 cited
  • 2022Segmentation of collaborative consumption consumers: Social identity theory perspective47 cited
  • 2012Competing on service and branding in the renewable electricity sector45 cited
  • 2017Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market37 cited
  • 2013Changing behaviour through business-nonprofit collaboration?22 cited
  • 2006Product portfolio planning with customer-engineering interaction11 cited

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  • 2011EDF face à la montée de la précarité énergétique : Quelle(s) posture(s) stratégique(s) pourrait adopter l’entreprise ?0 cited