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Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

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References

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1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1983THE GLOBALIZATION OF MARKETS3,411 cited
1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited

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2000MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK.2,859 cited

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