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The nature of conflict in firm-client relations: A content analysis of public relations journal 1980–89

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References

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1976An evaluation of academic Research in Public Relations30 cited

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2004Developing an account‐management lifecycle for advertising agency‐client relationships53 cited
2004A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients35 cited
2017Collaboration and conflict between agencies and clients28 cited
2000Potential Challenges the Internet Brings to the Agency-Advertiser Relationship15 cited
2000Barriers to Public Relations Program Research13 cited
2021Agile Cooperation between Communication Agencies and Companies9 cited
2010Client influence and advertising standardization: a survey of ad agencies8 cited

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