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Understanding consumers' responses toward social media advertising and purchase intention toward luxury products
16 references·16 citing·42 second hopsampled
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013)Understanding consumers' responses toward…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Power of “Like” (2012)The Power of “Like”Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Friends, Fans, and Followers:…Social Comparison 2.0: Examining the Effects of Online Profiles on Social-Networking Sites (2010)Social Comparison 2.0: Examin…Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Impacts of Luxury Fashion Bra…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Webpage Background and Viewer Attitudes (2000)Webpage Background and Viewer…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…The Meaning of Things (1981)The Meaning of ThingsA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions (2024)Scarcity in luxury brand digi…Perceived challenges affecting user engagement in online community: an analysis of interrelationships and interaction (2023)Perceived challenges affectin…What does luxury really mean to millennial consumers? (2022)What does luxury really mean …Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective (2022)Millennials' Response Toward …Your Future Employer: Employer Branding, Reputation, and Social Media (2021)Your Future Employer: Employe…Social media interactions and brand luxuriousness: the role of materialism (2021)Social media interactions and…Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration (2021)Repositioning luxury fashion …Exploring global food system shocks, scenarios and outcomes (2020)Exploring global food system …Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives (2020)Collaborative fashion consump…The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)The mediating effect of brand…The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China (2019)The joint effects of need for…Muslim millennials’ attitudes towards fashion advertising (2019)Muslim millennials’ attitudes…How should retail advertisers manage multiple keywords in paid search advertising? (2019)How should retail advertisers…Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study (2019)Factors Affecting Millennials…Understanding social media advertising effect on consumers’ responses (2018)Understanding social media ad…Consumers’ attitude towards social media advertising and their behavioural response (2015)Consumers’ attitude towards s…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Social media marketing: Comparative effect of advertisement sources (2017)Social media engagement behavior (2019)See now, act now: How to interact with customers to enhance social commerce engagement? 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1981The Meaning of Things2,503 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?656 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2012The Power of “Like”497 cited
  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 2010Social Comparison 2.0: Examining the Effects of Online Profiles on Social-Networking Sites457 cited

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  • 2000Webpage Background and Viewer Attitudes327 cited
  • Cited by

    • 2015Consumers’ attitude towards social media advertising and their behavioural response157 cited
    • 2018Understanding social media advertising effect on consumers’ responses151 cited
    • 2019The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention134 cited
    • 2020Exploring global food system shocks, scenarios and outcomes91 cited
    • 2021Your Future Employer: Employer Branding, Reputation, and Social Media26 cited
    • 2021Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration22 cited
    • 2019How should retail advertisers manage multiple keywords in paid search advertising?21 cited
    • 2019The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China20 cited
    • 2021Social media interactions and brand luxuriousness: the role of materialism16 cited
    • 2019Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study15 cited
    • 2020Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives14 cited
    • 2022Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective14 cited
    • 2024Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions13 cited
    • 2022What does luxury really mean to millennial consumers?12 cited
    • 2019Muslim millennials’ attitudes towards fashion advertising11 cited
    • 2023Perceived challenges affecting user engagement in online community: an analysis of interrelationships and interaction9 cited