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Comparative Product Testing for Own‐label Marketing

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References

1964Influence of Beer Brand Identification on Taste Perception497 cited
1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS109 cited
1978Factors Affecting Consumers' Choice between Manufacturer Brands and Retailer Own Labels95 cited
1989The Buying of Own Labels71 cited
1982Influences of Brand Name and Packaging on Perceived Quality58 cited
1991THE GROCERY SHOPPER – IS HE DIFFERENT?40 cited
1988The Brand Name Development Process38 cited
1989The Varying Nature of Brands as Assets35 cited

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1995Retail influence on food technology and innovation20 cited
2021COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society11 cited

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