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An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions
16 references·7 citing·34 second hop
An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions (2014)An Examination of the Relationship betwee…Family as a source of consumer‐based brand equity (2007)Family as a source of consume…Brands as Signals: A Cross-Country Validation Study (2006)Brands as Signals: A Cross-Co…Brands as Signals: A Cross-Country Validation Study (2005)Brands as Signals: A Cross-Co…Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)Brand Portfolio Strategy: Cre…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Using the 7Ps as a generic marketing mix (1995)Using the 7Ps as a generic ma…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Brand Identity: A Strategy for Success in a Hostile Marketplace (1995)Building Brand Identity: A St…Measuring brand value with scanner data (1993)Measuring brand value with sc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYMarketing Strategies and Organizational Structures for Service Firms (1981)Marketing Strategies and Orga…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective (2024)Impact of marketing mix eleme…Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung (2022)Effect Of Customer Satisfacti…Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products (2021)Marketing Mix, Brand Equity, …Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students (2020)Banking service in Bangladesh…Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective (2019)Relationship Marketing, Orien…The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company (2015)The Impact of Marketing Mix E…Customer Lifetime Value to Managing Marketing Strategies in the Financial Services (2014)Customer Lifetime Value to Ma…Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Communication and Control Processes in the Delivery of Service Quality (1988)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1981Marketing Strategies and Organizational Structures for Service Firms763 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 1993Measuring brand value with scanner data618 cited
  • 2006Brands as Signals: A Cross-Country Validation Study385 cited
  • 2007Family as a source of consumer‐based brand equity301 cited
  • 2004Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity298 cited
  • 1995Using the 7Ps as a generic marketing mix259 cited
  • 1995Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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259 cited

Cited by

  • 2019Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective32 cited
  • 2022Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung27 cited
  • 2020Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students25 cited
  • 2015The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company19 cited
  • 2021Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products11 cited
  • 2024Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective10 cited
  • 2014Customer Lifetime Value to Managing Marketing Strategies in the Financial Services7 cited