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Improving the relationship between sales and marketing
16 references·3 citing·39 second hop
Improving the relationship between sales and marketing (2010)Improving the relationship between sales …Building theories from case study research (2009)Building theories from case s…Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across Boundaries (2004)Transferring, Translating, an…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification (1997)Enhancing Communication betwe…The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)The Quality and Effectiveness…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Learning Orientation, Working Smart, and Effective Selling (1994)Learning Orientation, Working…Qualitative Methods in Management Research. (1993)Qualitative Methods in Manage…PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FIT (1991)PEOPLE AND ORGANIZATIONAL CUL…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategic Market Management (1984)Strategic Market ManagementOrganization: A Guide to Problems and Practice (1984)Organization: A Guide to Prob…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Research Act: A Theoretical Introduction to Sociological Methods (1979)The Research Act: A Theoretic…On the Nature, Formation, and Maintenance of Relations Among Organizations (1976)On the Nature, Formation, and…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…A synthesis of research on the marketing-sales interface (1984–2020) (2022)A synthesis of research on th…Flexibility in marketing & sales interfacing processes (2020)Flexibility in marketing & sa…The Strategic Value of Integrated Corporate Communication: Functions, Social Media, and Stakeholders (2019)The Strategic Value of Integr…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Seeking Qualitative Rigor in Inductive Research (2012)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)The nature of human values (1973)THE PEOPLE MAKE THE PLACE (1987)Organizational Images and Member Identification (1994)PERSON‐ORGANIZATION FIT: AN INTEGRATIVE REVIEW OF ITS CONCEPTUALIZATIONS, MEASUREMENT, AND IMPLICATIONS (1996)CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT (2005)The Interpretation of Cultures (2017)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Boundary Crossing and Boundary Objects (2011)Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association (2013)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Grounded Theory in Management Research (2003)Case Study: A Strategic Research Methodology (2008)FEDS: a Framework for Evaluation in Design Science Research (2014)Problems of Reliability and Validity in Ethnographic Research (1982)Are digital natives a myth or reality? University students’ use of digital technologies (2010)What Is Qualitative Research? An Overview and Guidelines (2024)How Many Interviews Are Enough? (2005)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 2009Building theories from case study research11,299 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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1984
Organization: A Guide to Problems and Practice
461 cited
  • 1997Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification449 cited
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    • 2022A synthesis of research on the marketing-sales interface (1984–2020)27 cited
    • 2019The Strategic Value of Integrated Corporate Communication: Functions, Social Media, and Stakeholders21 cited
    • 2020Flexibility in marketing & sales interfacing processes19 cited