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SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI
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SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI (2008)SUSTAINABLE INCENTIVES IN MARKETING AND S…Reevaluating green marketing: a strategic approach (2001)Reevaluating green marketing:…Implementing EU Environmental Policy : New Directions and Old Problems (2000)Implementing EU Environmental…European environmental policy: the pioneers (1998)European environmental policy…European environmental policy: the pioneers (1997)European environmental policy…Strategic green marketing (1993)Strategic green marketingChanging course: A global business perspective on development and the environment (1993)Changing course: A global bus…Changing Course: A Global Business Perspective on Development and the Environment (1992)Changing Course: A Global Bus…What does it mean to be green? (1991)What does it mean to be green?A Blueprint for Green Marketing (1991)A Blueprint for Green Marketi…Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory (1986)Strategic Management of the S…Fundamentals of Marketing (1986)Fundamentals of MarketingFundamentals of Marketing (1972)Fundamentals of MarketingThe Influence of Green Product, Green Marketing, and Brand Image on Consumer Purchasing Decisions of Bottled Water (2023)The Influence of Green Produc…Green marketing practices and organizational sustainable performance in developing countries context: an empirical study (2023)Green marketing practices and…Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop (2022)Pengaruh Green Marketing dan …Investigating values of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior (2022)Investigating values of green…Yeşil Pazarlama Bilgi Düzeyi ve Yaşam Tatmininin Yeşil Ürün Satın Alma Davranışına Etkisi: Kuşaklararası Bir Araştırma (2021)Yeşil Pazarlama Bilgi Düzeyi …Four types of eco-innovation for Baltic firms (2021)Four types of eco-innovation …Consumers' understanding and use of textile eco-labels during pre-purchase decision making (2016)Consumers' understanding and …Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies (2016)Assessing the Influence of St…A synthesis of green marketing concept as a recipe for healthy environment in Nigeria (2014)A synthesis of green marketin…How (not) to market socially responsible products: A critical research evaluation (2013)How (not) to market socially …A Study of Factors That Influence Green Purchase (2012)A Study of Factors That Influ…Exploring Price Sensitivity of a Green Brand: A Consumers' Perspective (2011)Exploring Price Sensitivity o…CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF FINANCIAL CRISIS: A COMPARISON BETWEEN ROMANIA AND LITHUANIA (2011)CORPORATE SOCIAL RESPONSIBILI…VERSLAS: TEORIJA IR PRAKTIKA / BUSINESS: THEORY AND PRACTICE (2010)VERSLAS: TEORIJA IR PRAKTIKA …SUSTAINABLE DEVELOPMENT AND CREATION OF THE KNOWLEDGE ECONOMY: THE NEW THEORETICAL APPROACH / DARNI PLĖTRA IR ŽINIŲ EKONOMIKOS KŪRIMAS: NAUJAS TEORINIS POŽIŪRIS (2010)SUSTAINABLE DEVELOPMENT AND C…Neteisėtos statybų plėtros tyrimas Kuršių nerijos nacionaliniame parke (2009)Neteisėtos statybų plėtros ty…Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Green and competitive: ending the stalemate (1995)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Mindful consumption: a customer-centric approach to sustainability (2010)“Greening” the marketing mix: do firms do it and does it pay off? (2012)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Principles of Marketing (1972)A Three-Dimensional Conceptual Model of Corporate Performance (1979)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)61. Capitalism and Freedom (2002)Corporate Social Responsibility Theories: Mapping the Territory (2004)Corporate Social Responsibility: A Process Model of Sensemaking (2008)The Impact of Environmental Management on Firm Performance (1996)Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities (1998)Evolving sustainably: a longitudinal study of corporate sustainable development (2004)Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude (2006)Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Causes and conditions of cross-national policy convergence (2005)Political Modernisation and Policy Arrangements: A Framework for Understanding Environmental Policy Change (2006)Ecological modernisation: new perspectives (2007)Trend‐setters in environmental policy: the character and role of pioneer countries (2005)Environmental leaders and pioneers: agents of change? (2016)A Natural-Resource-Based View of the Firm (1995)DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCE (1996)Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research (1995)MANAGERIAL INTERPRETATIONS AND ORGANIZATIONAL CONTEXT AS PREDICTORS OF CORPORATE CHOICE OF ENVIRONMENTAL STRATEGY. (2000)An Introduction To Green Marketing (1994)Brands and brand equity: definition and management (2000)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Collaborative policymaking: governance through dialogue (2003)Modes of governance: towards a conceptual clarification (2007)A typology of governance and its implications for tourism policy analysis (2011)
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References

  • 1992Changing Course: A Global Business Perspective on Development and the Environment704 cited
  • 1993Changing course: A global business perspective on development and the environment590 cited
  • 2001Reevaluating green marketing: a strategic approach492 cited
  • 1993Strategic green marketing271 cited
  • 1998European environmental policy: the pioneers229 cited
  • 1986Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory209 cited
  • 1991What does it mean to be green?196 cited
  • 1997European environmental policy: the pioneers187 cited
  • 2000Implementing EU Environmental Policy : New Directions and Old Problems181 cited
  • 1972Fundamentals of Marketing146 cited
  • 1991A Blueprint for Green Marketing97 cited
  • 1986Fundamentals of Marketing65 cited

Cited by

  • 2010SUSTAINABLE DEVELOPMENT AND CREATION OF THE KNOWLEDGE ECONOMY: THE NEW THEORETICAL APPROACH / DARNI PLĖTRA IR ŽINIŲ EKONOMIKOS KŪRIMAS: NAUJAS TEORINIS POŽIŪRIS59 cited
  • 2022Investigating values of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior35 cited
  • 2023Green marketing practices and organizational sustainable performance in developing countries context: an empirical study

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35 cited
  • 2016Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies30 cited
  • 2013How (not) to market socially responsible products: A critical research evaluation26 cited
  • 2011CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF FINANCIAL CRISIS: A COMPARISON BETWEEN ROMANIA AND LITHUANIA24 cited
  • 2010VERSLAS: TEORIJA IR PRAKTIKA / BUSINESS: THEORY AND PRACTICE18 cited
  • 2011Exploring Price Sensitivity of a Green Brand: A Consumers' Perspective17 cited
  • 2016Consumers' understanding and use of textile eco-labels during pre-purchase decision making16 cited
  • 2021Yeşil Pazarlama Bilgi Düzeyi ve Yaşam Tatmininin Yeşil Ürün Satın Alma Davranışına Etkisi: Kuşaklararası Bir Araştırma16 cited
  • 2021Four types of eco-innovation for Baltic firms15 cited
  • 2023The Influence of Green Product, Green Marketing, and Brand Image on Consumer Purchasing Decisions of Bottled Water7 cited
  • 2009Neteisėtos statybų plėtros tyrimas Kuršių nerijos nacionaliniame parke7 cited
  • 2022Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop6 cited
  • 2012A Study of Factors That Influence Green Purchase6 cited
  • 2014A synthesis of green marketing concept as a recipe for healthy environment in Nigeria5 cited