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Relating to marketing? Why relationship marketing works for not‐for‐profit organisations
16 references·4 citing·41 second hop
Relating to marketing? Why relationship marketing works for not‐for‐profit organisations (1999)Relating to marketing? Why relationship m…Strategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (1998)Museum Strategy and Marketing…Market orientation in the top 200 British charity organizations and its impact on their performance (1997)Market orientation in the top…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…Making Relationship Marketing Operational (1994)Making Relationship Marketing…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Downsizing to Improve Strategic Position (1994)Downsizing to Improve Strateg…Broadening and Specifying Relationship Marketing (1994)Broadening and Specifying Rel…The balanced scorecard--measures that drive performance. (1992)The balanced scorecard--measu…The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Relationship Marketing: Successful Strategies For The Age Of The Customer (1991)Relationship Marketing: Succe…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Guidelines for the advertising of services (1981)Guidelines for the advertisin…Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Marketing Communications in N…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Building committed Waqif: the role of information disclosure (2019)Building committed Waqif: the…Communicating for organisational legitimacy: The case of the Potchefstroom Fire Protection Association (2013)Communicating for organisatio…Incentives, organisational identification, and relationship quality among members of fine arts museums (2011)Incentives, organisational id…Brand orientation in the charity sector: a framework for discussion and research (2001)Brand orientation in the char…Benchmarking: the search for industry best practices that lead to superior performance (1989)The fifth discipline, the art and practice of the learning organization (1991)Leadership and the New Science (1992)The role of multichannel integration in customer relationship management (2004)Social commerce research: An integrated view (2013)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)The evolution of relationship marketing (1995)The employer brand (1996)Developing Buyer-Seller Relationships (1987)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Linking perceived service quality and service loyalty: a multi‐dimensional perspective (1999)Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Relationship quality as a predictor of B2B customer loyalty (2006)Zero defections: quality comes to services. (1990)Marketing Services: Competing Through Quality (1992)An examination of the relationship between trust, commitment and relationship quality (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2007)The Discovery of Grounded Theory (2017)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Customer engagement, buyer‐seller relationships, and social media (2012)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Perceptual determinants of nonprofit giving behavior (2005)A flipped classroom model in higher education: a review of the evidence across disciplines (2019)Performance measurement system design (1995)Performance management: a framework for management control systems research (1999)Clarifying Business Models: Origins, Present, and Future of the Concept (2005)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. 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References

  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1992The balanced scorecard--measures that drive performance.7,979 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 2017Strategic Marketing for Non Profit Organizations750 cited
  • 1994Downsizing to Improve Strategic Position377 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1991Relationship Marketing: Successful Strategies For The Age Of The Customer258 cited
  • 1981Guidelines for the advertising of services250 cited
  • 1997Market orientation in the top 200 British charity organizations and its impact on their performance191 cited
  • 1998Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources

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177 cited
  • 1994Broadening and Specifying Relationship Marketing154 cited
  • Cited by

    • 2001Brand orientation in the charity sector: a framework for discussion and research149 cited
    • 2011Incentives, organisational identification, and relationship quality among members of fine arts museums38 cited
    • 2019Building committed Waqif: the role of information disclosure23 cited
    • 2013Communicating for organisational legitimacy: The case of the Potchefstroom Fire Protection Association17 cited