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Source loyalty in organizational markets: A dyadic perspective

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References

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1977True vendor loyalty or simply repeat purchase behavior?101 cited
1978

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Organizational Buying Behavior

88 cited

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1993The Freight Transport Market: Buyer‐Seller Relationships and Selection Criteria25 cited
1990Commodity products and stalemate industries: Is there a role for marketing?13 cited
1997Entwicklungspfade im Investitionsgütermarketing11 cited