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The Use of Metaphor in the Exploration of the Brand Concept
16 references·16 citing·36 second hopsampled
The Use of Metaphor in the Exploration of the Brand Concept (2003)The Use of Metaphor in the Exploration of…Ethical Theory and Business (2019)Ethical Theory and BusinessMetaphors We Live By (2003)Metaphors We Live ByImpact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsManaging Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…The Marketing Imagination (1983)The Marketing ImaginationBrand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Models and Metaphors (1962)Models and MetaphorsAn Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction (2020)An Assessment of Brand Experi…Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness (2017)Being Human: How Anthropomorp…Meaning transfer in celebrity endorsements: an explanation using metaphors (2016)Meaning transfer in celebrity…Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability (2015)Corporate Image: A Strategy f…Market and brand-oriented schools of positioning (2014)Market and brand-oriented sch…The brand personality of rocks (2013)The brand personality of rocksAnimals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism (2013)Animals, archetypes, and adve…Branding in fictional and virtual environments (2012)Branding in fictional and vir…Brand relationship and personality theory (2012)Brand relationship and person…Transfer of brand knowledge in business‐to‐business markets: a qualitative study (2010)Transfer of brand knowledge i…Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)Exploring the Appeal of Produ…Business to business branding: external and internal satisfiers and the role of training quality (2010)Business to business branding…A Brief History of Branding in China (2009)A Brief History of Branding i…The attractiveness and connectedness of ruthless brands: the role of trust (2008)The attractiveness and connec…We do not live to buy (2007)We do not live to buyThe Corporate Brand: Dealing with Multiple Stakeholders (2007)The Corporate Brand: Dealing …Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Communication and Control Processes in the Delivery of Service Quality (1988)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2003Metaphors We Live By25,220 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1962Models and Metaphors1,311 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1983The Marketing Imagination961 cited
  • 2019Ethical Theory and Business863 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships *208 cited
  • 2007The Corporate Brand: Dealing with Multiple Stakeholders135 cited
  • 2020An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction90 cited
  • 2009A Brief History of Branding in China85 cited
  • 2014Market and brand-oriented schools of positioning76 cited
  • 2010Transfer of brand knowledge in business‐to‐business markets: a qualitative study68 cited
  • 2016Meaning transfer in celebrity endorsements: an explanation using metaphors66 cited
  • 2007We do not live to buy62 cited
  • 2008The attractiveness and connectedness of ruthless brands: the role of trust60 cited
  • 2013Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism56 cited
  • 2010Business to business branding: external and internal satisfiers and the role of training quality50 cited
  • 2015Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability49 cited
  • 2017Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness47 cited
  • 2012Brand relationship and personality theory42 cited
  • 2012Branding in fictional and virtual environments40 cited
  • 2013The brand personality of rocks40 cited