Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The effect of humor in advertising: An individual-difference perspective

16 references·10 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1986The Elaboration Likelihood Model of Persuasion8,811 cited
1982The need for cognition.5,357 cited
1986The Elaboration Likelihood Model of Persuasion3,202 cited
1984The Efficient Assessment of Need for Cognition2,911 cited
1983Advances in Consumer Research2,879 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited
1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
1968Psychological Foundations of Attitudes835 cited
1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
1990Humor in Advertising: The Moderating Role of Prior Brand Evaluation313 cited
1967Communication discrepancy and intent to persuade as determinants of counterargument production

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

263 cited

1990Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising247 cited

Cited by

2011The multidimensional nature and brand impact of user-generated ad parodies in social media116 cited
2018Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands98 cited
1999The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments73 cited
2004The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising54 cited
2012Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?49 cited
2018HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT49 cited
2008Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector29 cited
2009Need for Cognition as Motivation to Process Publicity and Advertising21 cited
2014Message Reframing in Advertising15 cited
2023Using humor to increase COVID ‐19 vaccination intention for the unvaccinated: The moderating role of trust in government10 cited