Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Interactivity's Unanticipated Consequences for Marketers and Marketing

6 references·16 citing·54 second hop

FromToDepth

this work references cited by second hop

References

2001Brand Community3,994 cited
1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
2003Psychological Implications of Customer Participation in Co-Production1,495 cited
2002Intentional social action in virtual communities1,490 cited
1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited

Cited by

2014Foundations of Social Media Marketing316 cited
2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited
2012Customer engagement behaviors and hotel responses297 cited
2009New Communications Approaches in Marketing: Issues and Research Directions295 cited
2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro278 cited
2012We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities253 cited
2013A mixed-method approach to examining brand-consumer interactions driven by social media241 cited
2016Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

229 cited

2020Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty227 cited

2024Editorial – What is an interactive marketing perspective and what are emerging research areas?190 cited

2012Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams182 cited

2015Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement167 cited

2014From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication149 cited

2009Does Size Matter? An Examination of Small and Large Web-Based Brand Communities145 cited

2011Product type and consumers’ perception of online consumer reviews133 cited

2013When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising129 cited