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Effects of Usage and Name on Perceptions of New Products

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References

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1974How market research discourages major innovation141 cited
1978Product Management: Strategy and Organization99 cited
1981Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information67 cited
1980Validity of Information Display Boards: An Assessment Using Longitudinal Data39 cited

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1990The effects of fatigue on judgments of interproduct similarity66 cited
1987Validity and Structural Reliability of Multidimensional Scaling46 cited
1988The Robustness of MDS Configurations in the Case of Incomplete Data43 cited
2017Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

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22 cited

1986Evaluating Alternative Product Positioning Strategies21 cited

2015Untangling the brand name from the branded entity20 cited

2023Angelic brand name priming: saintly branded food influences brand healthfulness perceptions15 cited

1986The Impact of Seasonality on the Launch of Infrequently Purchased Products8 cited