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“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market
16 references·11 citing·47 second hop
“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market (2008)“Surprise Gift” Purchases: Customer Insig…Hedonic shopping motivations (2003)Hedonic shopping motivationsManaging the Total Customer Experience (2002)Managing the Total Customer E…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Emotion-based choice. (1999)Emotion-based choice.Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…A Model of Perceived Risk and Intended Risk-Handling Activity (1994)A Model of Perceived Risk and…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Influence : science and practice (1985)Influence : science and pract…Gift Giving in Anthropological Perspective (1983)Gift Giving in Anthropologica…The place of impulsiveness in a dimensional system of personality description (1977)The place of impulsiveness in…The Components of Perceived Risk (1972)The Components of Perceived R…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Will he buy a surprise? Gender differences in the purchase of surprise offerings (2022)Will he buy a surprise? Gende…Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory (2022)Virtual gifting behavior on n…Hiding in the Crowd: Secrecy Compels Consumer Conformity (2021)Hiding in the Crowd: Secrecy …Picking Gifts for Picky People (2020)Picking Gifts for Picky PeopleWhen free gifts hurt the promoted product (2019)When free gifts hurt the prom…The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts (2019)The ‘perfect gift’ and the ‘b…Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships (2019)Gift Purchases as Catalysts f…Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity (2018)Modeling Gift Choice: The Eff…Investigating the impact of surprise rewards on consumer responses (2015)Investigating the impact of s…Effects of free gifts with purchase on online purchase satisfaction (2015)Effects of free gifts with pu…Gift Giving: An Exploratory Behavioural Study (2011)Gift Giving: An Exploratory B…Significance tests and goodness of fit in the analysis of covariance structures. 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this work references cited by second hop

References

  • 1985Influence : science and practice3,573 cited
  • 2003Hedonic shopping motivations2,290 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1997Customer delight: Foundations, findings, and managerial insight1,649 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1972The Components of Perceived Risk1,253 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2002Managing the Total Customer Experience1,061 cited
  • 1983Gift Giving in Anthropological Perspective916 cited
  • 1977The place of impulsiveness in a dimensional system of personality description870 cited
  • 1999Emotion-based choice.840 cited

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2000
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
712 cited

Cited by

  • 2015Investigating the impact of surprise rewards on consumer responses75 cited
  • 2022Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory42 cited
  • 2022Will he buy a surprise? Gender differences in the purchase of surprise offerings38 cited
  • 2019The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts37 cited
  • 2019Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships37 cited
  • 2015Effects of free gifts with purchase on online purchase satisfaction34 cited
  • 2020Picking Gifts for Picky People30 cited
  • 2019When free gifts hurt the promoted product20 cited
  • 2018Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity20 cited
  • 2021Hiding in the Crowd: Secrecy Compels Consumer Conformity18 cited
  • 2011Gift Giving: An Exploratory Behavioural Study18 cited