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Determinants of SME brand adaptation in global marketing
16 references·0 citing·45 second hop
Determinants of SME brand adaptation in global marketing (2006)Determinants of SME brand adaptation in g…Strategic Management Competitiveness & Globalization (2017)Strategic Management Competit…A Beginner's Guide to Structural Equation Modeling (2015)A Beginner's Guide to Structu…The Free Press (2002)The Free PressMarketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)Choice of Foreign Market Entr…The Experience Factor in Foreign Market Entry Behavior of Service Firms (1991)The Experience Factor in Fore…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Criteria for Scale Selection and Evaluation (1991)Criteria for Scale Selection …The Mechanism of Internationalisation (1990)The Mechanism of Internationa…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 (1989)Management Influences on Expo…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Evolving to a New Dominant Logic for Marketing (2003)The social psychology of organizing (1969)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Toward a Theory of International New ventures (1994)The Theory of the Growth of the Firm (1995)EFFECTS OF AGE AT ENTRY , KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATIONAL GROWTH. (2000)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)Subjective well-being: Three decades of progress. (1999)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 2001 (2002)The weirdest people in the world? (2010)A Behavioral Theory of the Firm (1963)Journal of International Business Studies (1975)The Economic Institutions of Capitalism (1987)The Effect of National Culture on the Choice of Entry Mode (1988)Multinational Subsidiary Evolution: Capability and Charter Change in Foreign-Owned Subsidiary Companies (1998)The institutional environment for multinational investment (2000)Industrial Market Structure and Economic Performance. (1971)The External Control of Organizations. (1978)Research in Organizational Behavior (1984)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Agency Relationships in Family Firms: Theory and Evidence (2001)Innovation, organizational capabilities, and the born-global firm (2004)Content Analysis in Consumer Research (1977)Empathy: Its ultimate and proximate bases (2002)Co-creation experiences: The next practice in value creation (2004)Modernization, Cultural Change, and Democracy (2001)Modernization, cultural change, and democracy the human development sequence (2005)Brands and Branding: Research Findings and Future Priorities (2006)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation22,934 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 2015A Beginner's Guide to Structural Equation Modeling6,637 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1990The Mechanism of Internationalisation3,406 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,181 cited
  • 2002The Free Press1,680 cited
  • 1992Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors1,523 cited
  • 1991Criteria for Scale Selection and Evaluation1,235 cited
  • 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited
  • 2017Strategic Management Competitiveness & Globalization1,144 cited
  • 1981Positioning: The Battle for Your Mind1,069 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited

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  • 1991The Experience Factor in Foreign Market Entry Behavior of Service Firms895 cited
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