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How store brands build retailer brand image

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References

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2004Understanding retail branding: conceptual insights and research priorities1,095 cited
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2000Building Store Loyalty through Store Brands684 cited
1986Exploring the Development of Store Images573 cited
1993When Do Private Labels Succeed549 cited
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2002Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions403 cited
2003Consumer evaluations of store brands: effects of store image and product attributes389 cited
2008Private-Label Use and Store Loyalty380 cited
2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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370 cited

2010What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?365 cited

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2015The influence of image and consumer factors on store brand choice in the Brazilian market43 cited
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2022The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision40 cited
2018Factors affecting consumers’ willingness to buy private label brands (PLBs)39 cited
2015Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?38 cited
2014The Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation35 cited
2020Determinants of brand loyalty in the apparel industry: A developing country perspective34 cited
2015A framework for SME retail branding33 cited
2020Relationship between brand association and customer loyalty: The case of online retail industry31 cited
2013Perceptions and Predictors of Consumers’ Purchase Intentions for Store Brands: Evidence from Malaysia27 cited
2017Please Clap! How Customer Service Quality Perception Affects the Authenticity of Sustainability Initiatives26 cited
2015Multidimensional Structures of Brand and Country Images, and Their Effects on Product Evaluation26 cited
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