References

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• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1981Designing Research for Application1,805 cited
• 1996Advertising Value and Advertising on the Web1,361 cited
• 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
• 1998Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web639 cited
• 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
• 2000The Interactive Advertising Model464 cited
• 1999Survey of Internet users' attitudes toward Internet advertising420 cited
• 1985Causes of Irritation in Advertising402 cited
• 1997Advertising on the Web: Is There Response before Click-Through?351 cited
• 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
• 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model281 cited
• 1979A Profile of Responses to Commercials