SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Do me‐too brands price lower than the feature pioneer?
16 references·1 citing·51 second hop
Do me‐too brands price lower than the feature pioneer? (2012)Do me‐too brands price lower than the fea…Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Innovation's Effect on Firm V…Database Paper—The IRI Marketing Data Set (2008)Database Paper—The IRI Market…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…HOW DO BRANDS CREATE VALUE (2003)HOW DO BRANDS CREATE VALUEThe Effects of Ingredient Branding Strategies on Host Brand Extendibility (2002)The Effects of Ingredient Bra…Investigating Category Pricing Behavior at a Retail Chain (2002)Investigating Category Pricin…Factors influencing the price premiums that consumers pay for national brands over store brands (1999)Factors influencing the price…Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers (1998)Late Mover Advantage: How Inn…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Meaningful Brands from Meanin…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…The Product Life Cycle: Analysis and Applications Issues (1981)The Product Life Cycle: Analy…Research Use of the IRI Marketing Data Set: Bibliography (2013)Research Use of the IRI Marke…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A New Product Growth for Model Consumer Durables (1969)Marketing Management: Analysis, Planning and Control (1973)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Traditions of sustainability in tourism studies (2006)The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews (2008)Judgment under Uncertainty: Heuristics and Biases (1974)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Dimensions of Consumer Expertise (1987)Strategic Orientation of the Firm and New Product Performance (1997)First-mover (dis)advantages: retrospective and link with the resource-based view (1998)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Organizational Strategy, Structure, and Process (1978)Do Customer Loyalty Programs Really Work (1997)The Effect of Time Pressure on Consumer Choice Deferral (1999)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Advances in Consumer Research (2025)Building Store Loyalty through Store Brands (2000)The Evolution of Brand Preferences: Evidence from Consumer Migration (2012)How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2016)Retail forecasting: Research and practice (2019)An Information Processing Theory of Consumer Choice (1979)Imitation Costs and Patents: An Empirical Study (1981)The theory and practice of econometrics (1986)First-mover advantages (1988)Status quo bias in decision making (1988)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The evolving brand logic: a service-dominant logic perspective (2009)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Cross-Section of Expected Stock Returns (1992)Customer Satisfaction and Stock Returns Risk (2009)Teams in Pursuit of Radical Innovation: A Goal Orientation Perspective (2014)Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability (2015)Information and Consumer Behavior (1970)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • 2008Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods461 cited
  • 2008Database Paper—The IRI Marketing Data Set448 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
  • 1981The Product Life Cycle: Analysis and Applications Issues413 cited
  • 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
  • 2003HOW DO BRANDS CREATE VALUE384 cited
  • 1998Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers341 cited
  • 1996The Effect of New Product Features on Brand Choice281 cited
  • 1999Factors influencing the price premiums that consumers pay for national brands over store brands

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

263 cited
  • 2002Investigating Category Pricing Behavior at a Retail Chain200 cited
  • Cited by

    • 2013Research Use of the IRI Marketing Data Set: Bibliography7 cited