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How Does an Ad Mean? Language in Services Advertising

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References

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1973Symbols: public and private310 cited
1962The Dyer's Hand265 cited
1981Guidelines for the advertising of services250 cited
1987Picture-Word Consistency and the Elaborative Processing of Advertisements243 cited

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Cited by

2013“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption298 cited
1996Something Old, Something New: Exploring the Interaction between Ritual and Advertising106 cited
1999Making the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community?100 cited
1998Standardization & Justification: Do AadScales Measure Up?95 cited
1999Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media93 cited
1997Services Advertising: An Overview and Summary of Research, 1980–199586 cited
1998A Model of Product Discourse: Linking Consumer Practice to Cultural Texts84 cited
2012The Language of Marketplace Rituals: Implications for Customer Experience Management82 cited
1994Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery74 cited
1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising61 cited
1990Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory51 cited
2005The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-199951 cited
1998Effects of Metaphors on Children's Comprehension and Perception of Print Advertisements50 cited
1992“Crafty Advertisers”: Literary versus Literal Deceptiveness49 cited
2002The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition48 cited
2011A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis47 cited