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The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia

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2020Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students25 cited
2021Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia20 cited
2022The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements15 cited
2017Prioritization of Expanded Marketing Mix in Different Stages of the Product Life Cycle: The Case of Food Industry14 cited
2024Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

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10 cited

2019Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)6 cited