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Modelling Cooperative Advertising Decisions in Franchising
6 references·16 citing·44 second hop
Modelling Cooperative Advertising Decisions in Franchising (1996)Modelling Cooperative Advertising Decisio…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Agency Theory and Franchising: Some Empirical Results (1992)Agency Theory and Franchising…An Empirical Look at Franchising as an Organizational Form (1988)An Empirical Look at Franchis…The Economics of Franchise Contracts (1985)The Economics of Franchise Co…The Theory of the Firm and the Structure of the Franchise Contract (1978)The Theory of the Firm and th…Vertical Cooperative Advertising Ventures (1972)Vertical Cooperative Advertis…A cooperative advertising collaboration policy in supply chain management under uncertain conditions (2019)A cooperative advertising col…Sustainable manufacturing in a closed-loop supply chain considering emission reduction and remanufacturing (2017)Sustainable manufacturing in …Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Joint advertising, pricing an…Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach (2014)Vertical Cooperative Advertis…Cooperative Advertising Models in Supply Chain Management: A Review (2014)Cooperative Advertising Model…Cooperative advertising models in supply chain management: A review (2013)Cooperative advertising model…Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach (2012)Vertical cooperative advertis…Cooperative advertising in a distribution channel with fairness concerns (2012)Cooperative advertising in a …Could co-op advertising be a manufacturer's counterstrategy to store brands? (2006)Could co-op advertising be a …The Economics of Franchising (2005)The Economics of FranchisingOrganizational Incentives and Organizational Mortality (2001)Organizational Incentives and…Cooperative Advertising in a Marketing Channel (2001)Cooperative Advertising in a …The challenge of autonomy and dependence in franchised channels of distribution (1999)The challenge of autonomy and…Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence (1998)Control techniques and upward…An Exploratory Study of Exclusive Dealing in Channel Relationships (1997)An Exploratory Study of Exclu…Multi-unit franchising: Growth and management issues (1996)Multi-unit franchising: Growt…The Nature of the Firm (1937)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Transaction-Cost Economics: The Governance of Contractual Relations (1979)Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships (2011)Coordination via cost and revenue sharing in manufacturer–retailer channels (2011)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2012)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)HYBRID ORGANIZATIONAL ARRANGEMENTS AND THEIR IMPLICATIONS FOR FIRM GROWTH AND SURVIVAL: A STUDY OF NEW FRANCHISORS. (1996)Vertical Integration and Firm Boundaries: The Evidence (2007)The Handbook of Organizational Economics (2013)Limited-dependent and qualitative variables in econometrics (1983)The choice of organizational form The case of franchising (1987)Relationship Marketing and Distribution Channels (1995)The Tenuous Trade‐off between Risk and Incentives (2002)Competition, Risk, and Managerial Incentives (2003)The Economic Institutions of Capitalism (1986)The Economic Institutions of Capitalism (1987)Production, Information Costs and Economic Organization (1996)CAN CAPITAL SCARCITY HELP AGENCY THEORY EXPLAIN FRANCHISING? REVISITING THE CAPITAL SCARCITY HYPOTHESIS. (1999)Franchising and the domain of entrepreneurship research (1999)A model of trust and compliance in franchise relationships (2009)Crime and Punishment: An Economic Approach (1968)Moral Hazard in Teams (1982)The Firm is Dead; Long Live the Firm: A Review of Oliver E. Williamson's The Economic Institutions of Capitalism (1997)A survey of Stackelberg differential game models in supply and marketing channels (2007)Games and Decisions (2015)A Theory of Cognitive Dissonance (1957)A strategic groups approach to the franchising–performance relationship (2003)Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations? (2005)A Futuristic Research Agenda for the Field of Franchising (2008)A Theory of Cognitive Dissonance (2017)An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Analyses of the reward-penalty mechanism in green closed-loop supply chains with product remanufacturing (2019)Circular economy: benefits, impacts and overlapping (2019)Contracting green product supply chains considering marketing efforts in the circular economy era (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Industrial Organization of Congress; or, Why Legislatures, Like Firms, Are Not Organized as Markets (1988)Using the Plural Form in the Management of Restaurant Chains (1997)The Economics of Hybrid Organizations (2004)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1992Agency Theory and Franchising: Some Empirical Results1,120 cited
  • 1978The Theory of the Firm and the Structure of the Franchise Contract1,005 cited
  • 1985The Economics of Franchise Contracts590 cited
  • 1988An Empirical Look at Franchising as an Organizational Form548 cited
  • 1972Vertical Cooperative Advertising Ventures186 cited

Cited by

  • 2005The Economics of Franchising364 cited
  • 1996Multi-unit franchising: Growth and management issues285 cited
  • 2015Joint advertising, pricing and collection decisions in a closed-loop supply chain256 cited
  • 1999The challenge of autonomy and dependence in franchised channels of distribution194 cited
  • 2013Cooperative advertising models in supply chain management: A review185 cited
  • 2017Sustainable manufacturing in a closed-loop supply chain considering emission reduction and remanufacturing183 cited
  • 1998Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence168 cited
  • 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach164 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2006Could co-op advertising be a manufacturer's counterstrategy to store brands?159 cited
  • 2012Cooperative advertising in a distribution channel with fairness concerns153 cited
  • 2001Cooperative Advertising in a Marketing Channel150 cited
  • 1997An Exploratory Study of Exclusive Dealing in Channel Relationships149 cited
  • 2019A cooperative advertising collaboration policy in supply chain management under uncertain conditions144 cited
  • 2001Organizational Incentives and Organizational Mortality137 cited
  • 2014Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach126 cited
  • 2014Cooperative Advertising Models in Supply Chain Management: A Review117 cited