References

• 1970Information and Consumer Behavior5,796 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1983Advances in Consumer Research2,879 cited
• 1992Advances in Consumer Research2,863 cited
• 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
• 1987Advertising and Promotion Management868 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
• 1977An Analysis of Information Content in Television Advertising588 cited
• 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
• 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
• 1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited
• 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
• 2006The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes274 cited
• 1990Cognitive and Affective Responses to Advertising