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The Advertising Exposure Effect of Free Standing Inserts

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References

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1983A Model for Evaluating the Profitability of Coupon Promotions104 cited

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1978A Pooled Cross‐Section Time Series Model of Coupon Promotions87 cited

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2022Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis15 cited
1999Commercial Use of UPC Scanner Data15 cited
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2014Effects of Targeted Promotions: Evidence from Field Experiments10 cited
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