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The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context
16 references·16 citing·35 second hopsampled
The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context (1993)The Relationship between Experimental Man…Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Cognitive Responses in Persuasion (2014)Cognitive Responses in Persua…Therapeutic Songwriting in Music Therapy (2008)Therapeutic Songwriting in Mu…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Communication and Persuasion (1986)Communication and PersuasionMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Current issues and research in advertising (1978)Current issues and research i…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Statistical Principles in Experimental Design (1964)Statistical Principles in Exp…Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Targeted Online Advertising: …Facebook versus television: advertising value perceptions among females (2012)Facebook versus television: a…An Involvement Explanation for Nostalgia Advertising Effects (2012)An Involvement Explanation fo…Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing (2010)Small Sounds, Big Deals: Phon…Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion (2008)Chronological Age Versus Cogn…The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter (2007)The Use of Humor to Mask Dece…The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies (2007)The Relative Effectiveness of…Internet vs. travel agencies on pre-visit destination image formation: An information processing view (2007)Internet vs. travel agencies …Responses to Humorous ADS: Does Audience Involvement Matter? (2006)Responses to Humorous ADS: Do…Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood (2005)Size Does Matter: The Effects…To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity (2004)To Challenge or Not to Challe…THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories (2004)THE EFFECTS OF COGNITIVE RESO…The effect of advertising message involvement on brand attitude accessibility (1999)The effect of advertising mes…Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand (1999)Influence of Viewing Context …Advertising Message Involvement: The Role of Enduring and Situational Factors (1999)Advertising Message Involveme…Standardization & Justification: Do AadScales Measure Up? (1998)Standardization & Justificati…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Attitudes and Predicting Social Behavior (1980)A Theory of Cognitive Dissonance (2017)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Development and use of the ARCS model of instructional design (1987)Social support and oxytocin interact to suppress cortisol and subjective responses to psychosocial stress (2003)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1964Statistical Principles in Experimental Design8,058 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2014Cognitive Responses in Persuasion1,202 cited
  • 2008

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Therapeutic Songwriting in Music Therapy
1,140 cited
  • 1978Current issues and research in advertising940 cited
  • Cited by

    • 2007Internet vs. travel agencies on pre-visit destination image formation: An information processing view312 cited
    • 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
    • 2012Facebook versus television: advertising value perceptions among females284 cited
    • 2006Responses to Humorous ADS: Does Audience Involvement Matter?145 cited
    • 2007The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter123 cited
    • 2005Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood111 cited
    • 2007The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies101 cited
    • 2004To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity96 cited
    • 1998Standardization & Justification: Do AadScales Measure Up?95 cited
    • 2004THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories93 cited
    • 2010Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing92 cited
    • 2012An Involvement Explanation for Nostalgia Advertising Effects81 cited
    • 2008Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion69 cited
    • 1999The effect of advertising message involvement on brand attitude accessibility68 cited
    • 1999Advertising Message Involvement: The Role of Enduring and Situational Factors65 cited
    • 1999Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand63 cited