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What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

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176 cited

2010When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes140 cited

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2019Why do employees respond to hospitality talent management28 cited
2018Building and leveraging sports brands: evidence from 50 years of German professional soccer25 cited
2019The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation23 cited
2023Follow your nose when it sounds right: How brand names influence consumer responses to product scents19 cited
2022Staying small, staying strong? Retail store underexpansion and retailer profitability13 cited
2023Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding10 cited
2017A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation7 cited