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Branding from emerging countries: how to compete internationally?
16 references·8 citing·39 second hop
Branding from emerging countries: how to compete internationally? (2015)Branding from emerging countries: how to …Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view (2001)Resource-based theories of co…Strategies for Managing Knowledge Assets: the Role of Firm Structure and Industrial Context (2000)Strategies for Managing Knowl…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology (1992)Knowledge of the Firm, Combin…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYStrategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Marketing Research (1970)Marketing ResearchThe impact of the metacognitive and behavioral factors of cultural intelligence on foreign brand acceptance (2021)The impact of the metacogniti…La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México (2021)La autenticidad de la marca, …Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives (2021)Brand types applied by emergi…Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country (2021)Brand clarity of local and gl…The role of government and the international competitiveness of SMEs (2019)The role of government and th…Functional and Social Value of Chinese Brands (2019)Functional and Social Value o…Country-of-origin and brand positioning for health care services (2019)Country-of-origin and brand p…Positioning strategies for branding services in an emerging economy (2018)Positioning strategies for br…Firm Resources and Sustained Competitive Advantage (1991)The resource-based view of the firm: Ten years after 1991 (2001)Firm resources and sustained competitive advantage (2004)Dynamic capabilities: A review and research agenda (2007)Corporate responsibility and financial performance: the role of intangible resources (2009)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Dimensions of Brand Personality (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Nature of the Firm (1937)A resource‐based view of the firm (1984)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Toward a knowledge‐based theory of the firm (1996)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology12,936 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2001Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view3,938 cited
  • 1991Managing Brand Equity3,818 cited
  • 1970Marketing Research3,552 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 2000Strategies for Managing Knowledge Assets: the Role of Firm Structure and Industrial Context1,196 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2002How perceived brand globalness creates brand value1,109 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • Cited by

    • 2019The role of government and the international competitiveness of SMEs29 cited
    • 2018Positioning strategies for branding services in an emerging economy20 cited
    • 2021Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country14 cited
    • 2021Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives9 cited
    • 2021La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México8 cited
    • 2021The impact of the metacognitive and behavioral factors of cultural intelligence on foreign brand acceptance8 cited
    • 2019Functional and Social Value of Chinese Brands8 cited
    • 2019Country-of-origin and brand positioning for health care services8 cited