SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility
16 references·10 citing·33 second hop
The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility (2010)The Credible Brand Model: The Effects of …The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information (2007)The role of site features, us…Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment (2003)Credibility for the 21st Cent…Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age (2001)Public Trust or Mistrust? Per…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…Ideology and the Theory of Political Choice (1994)Ideology and the Theory of Po…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYMeasuring the Concept of Credibility (1986)Measuring the Concept of Cred…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…They saw a game; a case study. (1954)They saw a game; a case study.The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…The Tragedy of Errors: Political Ideology, Perceived Journalistic Quality, and Media Trust (2021)The Tragedy of Errors: Politi…The fake news effect: what does it mean for consumer behavioral intentions towards brands? (2021)The fake news effect: what do…La radio: el medio que mejor se comporta en las crisis. Hábitos de escucha, consumo y percepción de los oyentes de radio durante el confinamiento por el Covid-19 (2020)La radio: el medio que mejor …Assessing the consumer-based brand equity of news media firms: a new validated scale (2018)Assessing the consumer-based …Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies (2017)Will you run it? A gatekeepin…Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland (2017)Does the brand affect the qua…Structural equation modelling of determinants of consumer-based brand equity of newspapers (2016)Structural equation modelling…Cognitive Dissonance or Credibility? A Comparison of Two Theoretical Explanations for Selective Exposure to Partisan News (2015)Cognitive Dissonance or Credi…La credibilidad de los medios de Comunicación de masas: una aproximación desde el Modelo de Marca Creíble (2014)La credibilidad de los medios…Digital Media and Perceptions of Source Credibility in Political Communication (2014)Digital Media and Perceptions…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the use of exploratory factor analysis in psychological research. (1999)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
this work references cited by second hop

References

  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1996Power analysis and determination of sample size for covariance structure modeling.10,386 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1954They saw a game; a case study.882 cited
  • 2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information798 cited
  • 2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment769 cited
  • 1986Measuring the Concept of Credibility750 cited
  • 1994Ideology and the Theory of Political Choice

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

742 cited
  • 2001Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age708 cited
  • Cited by

    • 2015Cognitive Dissonance or Credibility? A Comparison of Two Theoretical Explanations for Selective Exposure to Partisan News272 cited
    • 2014Digital Media and Perceptions of Source Credibility in Political Communication42 cited
    • 2020La radio: el medio que mejor se comporta en las crisis. Hábitos de escucha, consumo y percepción de los oyentes de radio durante el confinamiento por el Covid-1939 cited
    • 2021The Tragedy of Errors: Political Ideology, Perceived Journalistic Quality, and Media Trust31 cited
    • 2016Structural equation modelling of determinants of consumer-based brand equity of newspapers28 cited
    • 2021The fake news effect: what does it mean for consumer behavioral intentions towards brands?26 cited
    • 2014La credibilidad de los medios de Comunicación de masas: una aproximación desde el Modelo de Marca Creíble17 cited
    • 2018Assessing the consumer-based brand equity of news media firms: a new validated scale17 cited
    • 2017Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland14 cited
    • 2017Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies12 cited