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Measuring brand equity in the car market: a hedonic price analysis
16 references·4 citing·34 second hop
Measuring brand equity in the car market: a hedonic price analysis (2009)Measuring brand equity in the car market:…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Advances in Consumer Research (1992)Advances in Consumer ResearchManaging Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Premiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Elimination by aspects: A theory of choice. (1972)Elimination by aspects: A the…Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism (2014)Optimizing differentiation an…Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market (2014)Modeling price-related conseq…Product proliferation strategies and firm performance: The moderating role of product space complexity (2013)Product proliferation strateg…Organizing boundaries in early phases of product development (2011)Organizing boundaries in earl…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Individual Choice Behavior: A Theoretical Analysis. (1960)Intransitivity of preferences. (1969)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Features of similarity. (1977)Discrete Choice Methods with Simulation (2001)Construal-level theory of psychological distance. (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Building Strong Brands4,432 cited
  • 2001Brand Community3,994 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2002Building Brand Community2,654 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited

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Cited by

  • 2013Product proliferation strategies and firm performance: The moderating role of product space complexity91 cited
  • 2014Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market17 cited
  • 2011Organizing boundaries in early phases of product development13 cited
  • 2014Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism13 cited