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The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts
16 references·0 citing·42 second hop
The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts (1986)The intensity of advertising and other se…American Economic Review (2019)American Economic ReviewThe Food Manufacturing Industries: Structure, Strategies, Performance, and Policies (1985)The Food Manufacturing Indust…The Impact of Advertising on the Price of Consumer Products (1980)The Impact of Advertising on …Product differentiation advantages of pioneering brands (1980)Product differentiation advan…Notes on Advertising, Economies of Scale, and Entry Barriers (1980)Notes on Advertising, Economi…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…The effect of advertising on competition: a survey (1979)The effect of advertising on …Industrial Concentration: The New Learning (1976)Industrial Concentration: The…Advertising, Concentration, and Price-Cost Margins (1976)Advertising, Concentration, a…Advertising, Competition and Market Conduct in Oligopoly Over Time. (1976)Advertising, Competition and …Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Advertising, Competition and …Advertising and market power (1975)Advertising and market powerTHE EFFECTS OF PRICE, PACKAGE DESIGN, AND BRAND FAMILIARITY ON PERCEIVED QUALITY. (1974)THE EFFECTS OF PRICE, PACKAGE…Does Advertising Lower Consumer Prices? (1973)Does Advertising Lower Consum…Industrial Market Structure and Economic Performance (1971)Industrial Market Structure a…Advertising and Market Concentration (1971)Advertising and Market Concen…Information and Consumer Behavior (1970)Industrial Market Structure and Economic Performance. (1971)Advertising as Information (1974)Advertising and Entry Deterrence: An Exploratory Model (1983)Contestability vs. competition (1984)Chapter 8 Mobility barriers and the value of incumbency (1989)Consumer Information, Product Quality, and Seller Reputation (1982)First-mover advantages (1988)Status quo bias in decision making (1988)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Advertising and Competition (1964)Advertising Market Structure and Performance (1967)Optimal Advertising and Optimal Quality (1976)The Intertemporal Stability of the Concentration-Margins Relationship (1986)The Concentration-Margins Relationship Reconsidered (1990)Determinants of firm profitability in the Croatian manufacturing industry: evidence from dynamic panel analysis (2019)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Advertising and Market Power (1974)Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries (1988)The context of dominance: an industry‐driven framework for exploiting reputation (2003)Handbook of Technology and Innovation Management (2021)The Economics of Information (1961)The Visible Hand: The Managerial Revolution in American Business (1978)Generalizing from "Imperfect" Replication (1981)Competition as a Moderator of the Effect of Advertising on Sales (1984)Economic Foundations for Pricing (1984)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Chapter 16 Inter-industry studies of structure and performance (1989)Intangible Capital and Economic Growth (2006)Coordination and collaboration: regimes in an anarchic world (1982)Why do some societies invent more than others? (1992)Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms (2003)Persuasive advertising in Hotelling's model of product differentiation (1999)Can a franchise chain coordinate? (2002)Pricing response to entry and agglomeration effects (2009)Reevaluation of the structure-conduct-performance paradigm in banking (1988)Market structure and performance in Spanish banking (1994)Market structure and performance in European banking (1995)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)The Promise of Entrepreneurship as a Field of Research (2000)
this work references cited by second hop

References

  • 2019American Economic Review10,902 cited
  • 1980Product differentiation advantages of pioneering brands738 cited
  • 1971Industrial Market Structure and Economic Performance682 cited
  • 1976Industrial Concentration: The New Learning364 cited
  • 1979The effect of advertising on competition: a survey310 cited
  • 1975Advertising and market power246 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1976Advertising, Concentration, and Price-Cost Margins195 cited
  • 1980The Impact of Advertising on the Price of Consumer Products135 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1985The Food Manufacturing Industries: Structure, Strategies, Performance, and Policies119 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly Over Time.118 cited
  • 1973Does Advertising Lower Consumer Prices?114 cited
  • 1980Notes on Advertising, Economies of Scale, and Entry Barriers107 cited
  • 1971Advertising and Market Concentration96 cited
  • 1974THE EFFECTS OF PRICE, PACKAGE DESIGN, AND BRAND FAMILIARITY ON PERCEIVED QUALITY.

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