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Competitive positioning strength: market measurement
16 references·0 citing·41 second hop
Competitive positioning strength: market measurement (2011)Competitive positioning strength: market …The Structure of Survey-Based Brand Metrics (2008)The Structure of Survey-Based…The five competitive forces that shape strategy. (2008)The five competitive forces t…PRICE DISPERSION AND COMPETITION WITH DIFFERENTIATED SELLERS * (2008)PRICE DISPERSION AND COMPETIT…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The resource underpinnings of competitive positions (2005)The resource underpinnings of…The quest for resilience. (2003)The quest for resilience.Strategy and the Internet. (2001)Strategy and the Internet.Business marketing: understand what customers value. (1999)Business marketing: understan…Measuring Market Orientation: Generalization and Synthesis (1998)Measuring Market Orientation:…Competitive positioning and the resource-based view of the firm (1998)Competitive positioning and t…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYStructural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Strategic Brand Concept-Image Management (1986)Dimensions of Consumer Expertise (1987)Consumer Evaluations of Brand Extensions (1990)Achieving Marketing Objectives through Social Sponsorships (2006)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Celebrity endorsement, brand credibility and brand equity (2011)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The power of business models (2005)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Ensuring Supply Chain Resilience: Development and Implementation of an Assessment Tool (2013)On the notion of regional economic resilience: conceptualization and explanation (2014)A review of the literature on the principles of enterprise and supply chain resilience: Major findings and directions for future research (2015)The Psychology of Competition (2013)Contesting the Value of “Creating Shared Value” (2014)Protection of Trade Secrets and Capital Structure Decisions (2014)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 1991Managing Brand Equity3,818 cited
  • 2001Strategy and the Internet.3,761 cited
  • 2008The five competitive forces that shape strategy.2,944 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2003The quest for resilience.1,103 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1998Measuring Market Orientation: Generalization and Synthesis721 cited
  • 1999Business marketing: understand what customers value.643 cited
  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 2008The Structure of Survey-Based Brand Metrics197 cited
  • 2008PRICE DISPERSION AND COMPETITION WITH DIFFERENTIATED SELLERS *155 cited
  • 2005The resource underpinnings of competitive positions134 cited

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