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Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages
16 references·0 citing·33 second hop
Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages (1994)Impact of product involvement, message fo…Advances in Consumer Research (2025)Advances in Consumer ResearchEffects of involvement on persuasion: A meta-analysis. (1989)Effects of involvement on per…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Progress in communication sciences (1984)Progress in communication sci…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…In a Different Voice: Psychological Theory and Women's Development. (1983)In a Different Voice: Psychol…In A Different Voice: Psychological Theory And Women's Development (1982)In A Different Voice: Psychol…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studies. (1981)Sex of researchers and sex-ty…Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Current issues and research in advertising (1978)Current issues and research i…The psychology of sex differences (1975)The psychology of sex differe…The Psychology of Sex Differences (1974)The Psychology of Sex Differe…Theories of cognitive consistency : a sourcebook (1969)Attitude and Attitude Change. (1972)Self-schemata and processing information about the self. (1977)The Measurement of Meaning (1957)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Perception Theory (1972)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The role of transportation in the persuasiveness of public narratives. (2000)Communication And Persuasion (2017)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Experimental Design: Procedures for the Behavioral Sciences (2013)The Elaboration Likelihood Model of Persuasion (1986)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Beyond pleasure and pain. (1997)Ecology of the family as a context for human development: Research perspectives. (1986)Motivational processes affecting learning. (1986)Psychosocial resilience and protective mechanisms. (1987)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Well-being : the foundations of hedonic psychology (1999)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Influence of Parenting Style on Adolescent Competence and Substance Use (1991)The Development of Epistemological Theories: Beliefs About Knowledge and Knowing and Their Relation to Learning (1997)What Is Agency? (1998)
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References

  • 2025Advances in Consumer Research13,486 cited
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  • 1982In A Different Voice: Psychological Theory And Women's Development10,877 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
  • 1975The psychology of sex differences5,714 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.2,036 cited
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  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,764 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1974The Psychology of Sex Differences1,301 cited
  • 1989Effects of involvement on persuasion: A meta-analysis.1,018 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1978Current issues and research in advertising954 cited
  • 1984Progress in communication sciences

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602 cited
  • 1981Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studies.527 cited
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