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Attitude Models Revisited: An Individual Level Analysis

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References

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1981A Model and Measurement Methodology for Predicting Individual Consumer Choice

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1987Identifier les attributs déterminants: une comparaison de six méthodes38 cited

1979Interpretation und Aussagewert mehrdimensionaler Einstellungsmodelle im Marketing30 cited

2013Direct or indirect comparative ads: The moderating role of information processing modes29 cited

2012The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model28 cited

1981Effects of Consumer Information and Education on Cognition and Choice24 cited

1978An Empirical Investigation into the Perception of Vehicle Source Effects21 cited

1979Wahrgenommenes Risiko und Komplexität der Beurteilungssituation als Determinanten der Qualitätsbeurteilung14 cited

1978Explaining Consumer Decision Making through Evaluation Process Models8 cited

1983Individual Differences Approach to Multi-Attribute Attitude Model: An Application to Choice of Graduate Program in Business4 cited