References

• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
• 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
• 2008From goods to service(s): Divergences and convergences of logics1,025 cited
• 2006Adopting a service logic for marketing887 cited
• 2010A customer‐dominant logic of service789 cited
• 2008Co-creating brands: Diagnosing and designing the relationship experience696 cited
• 1992A Meaning-Based Model of Advertising Experiences580 cited
• 1978A Service‐Orientated Approach to Marketing of Services551 cited
• 1998Marketing services: the case of a missing product429 cited
• 1996The Distortion of Information during Decisions335 cited
• 1998Predecisional Distortion of Product Information310 cited
• 2000Creating a Relationship Dialogue: Communication, Interaction and Value260 cited
• 1996Decision Making and the Search for Fundamental Psychological Regularities: What Can Be Learned from a Process Perspective?235 cited
• 2021Strategic Advertising Management211 cited