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The study of service innovation for digiservice on loyalty

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References

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2005

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Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle1

1,550 cited

2001A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges11,397 cited

1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited

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